Public Relations Lead, Yoto
North America, Part-time, Freelance
Contract value: $40,000 total
1+ day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
Contract value: $40,000 total
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- This role is ideal for someone deeply experienced, commercially minded, and comfortable balancing strategic guidance with selective hands-on execution in a fast-moving, purpose-led consumer tech business
- We're looking for an experienced communications lead to work with our brilliant two-person PR team and help us have our best year yet
- 10+ years’ experience in communications, PR or brand roles
- Experience working with fast-growing consumer brands; consumer tech, family or children’s brands a strong plus
- Comfortable operating at a senior strategic level while also being hands-on when needed
- Experience handling sensitive topics relating to children, families, safety and responsible technology
- Strong storytelling skills, particularly for parent and carer audiences
- Solid understanding of communications measurement, reporting and operational planning including use of Meltwater and Aspire
- Experience working with budgets and external partners or agencies
- Collaborative, pragmatic, and confident working in a fractional or consulting capacity
What the job involves
- As Yoto continues to scale in North America, we’re looking for a seasoned senior communications professional to provide strategic and hands-on support to our in-market PR team during a pivotal business year
- This is a fractional, part-time role (approx 1-2 days per week, or 3 half days, flexible by agreement), designed to complement existing leadership
- You’ll act as a senior in-market partner to the North America communications team and an on-the-ground extension of our UK-based Global Head of Communications, supporting planning, execution, and delivery during a key period of preparation ahead of an ambitious year
- This is a contract role that allows for remote working with a minimum of once a week in our Brooklyn office, perfect for someone who loves developing talent whilst getting stuck into the strategic and operational side of comms
- Act as a senior thought partner to the North America Growth team, supporting planning, prioritisation, and execution of key PR and communications work
- Support delivery of PR, storytelling, influencer and brand advocacy activity in line with global strategy and North American market needs
- Provide senior judgement and quality control on plans, messaging, and outputs
- Step in to own discrete workstreams where helpful, or support Senior PR Manager and PR Coordinator in planning and execution depending on priorities and capacity
- Provide coaching, feedback, and senior oversight to support the continued development of the in-market PR team
- Help create clarity around priorities, workflows, and expectations during a busy planning and delivery period
- Act as a trusted sounding board, particularly supporting a sustainable return to work following parental leave
- Support operational inputs including budget tracking, forecasting, reporting, business justifications and legal requests (in partnership with global comms)
- Help ensure reporting clearly shows what’s working and where adjustments are needed
- Bring structure and rigour to planning and delivery without adding unnecessary process
- Work closely with Global Communications, Global Brand, Product Marketing, Organic Social, Influencer Marketing and Paid Acquisition teams to ensure alignment
- Keep global stakeholders informed with clear updates, flag risks early, and propose practical solutions
- Share insights from the North American market and help maintain consistency with global messaging
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance
- 401(k) Retirement Savings Plan
- Medical, Vision and dental insurance
- 31 PTO days per year, which include 20 vacation days, plus 11 holidays
- Dependent Care Flexible Spending Account (FSA)
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Salary benchmarks
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Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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