Product Marketing Manager, ONE
One@Work
$130-180k
Offers Equity
Ethical personal finance platform
Be an early applicant
Ethical personal finance platform
501-1000 employees
Be an early applicant
$130-180k
Offers Equity
501-1000 employees
Company mission
To help people live healthier financial lives.
Role
Who you are
- Experience in early wage access is helpful but not required—we’re looking for a sharp, autonomous PMM who can drive outcomes, navigate complexity, and get things done!
- 4-7+ years of experience in product marketing, ideally in finance, fintech, or financial services
- Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Strong understanding of audience segmentation, personalization, and behavioral targeting
- Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
- Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
- Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
- Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
- You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
- A bias for action, a growth mindset, and a deep passion for improving the customer experience
- Experience with reporting tools and SQL (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
- Drive and proactivity - everyone here is a builder and executor
What the job involves
- We’re hiring a Product Marketing Manager to join our One@Work (Earned Wage Access) team and help lead marketing efforts across lifecycle, cross-sell, and product launches
- This role is focused on building and scaling high-impact marketing strategies that drive user engagement, retention, and growth within ONE@Work and seamlessly connect those users to the broader OnePay ecosystem, and drive strategy and execution for key communications that impact millions of customers
- Design and execute multi-channel engagement campaigns (email, push notifications, in-app messaging, etc.) that activate and retain users throughout their lifecycle journey
- Develop and execute cross-sell strategies across our EWA, credit, and lending products
- Partner with product, engineering, design, compliance, and marketing ops to launch and scale communications
- Define communication strategy and manage execution for key initiatives, including product launches and promotional campaigns
- Work closely with external partners (e.g., Walmart) to align on marketing placements and drive adoption
- Analyze messaging performance and refine the communications framework to continually improve effectiveness and impact across customer touchpoints
- Deeply understand the customer journey and identify friction points and opportunities for value reinforcement
- Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
- Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Banks have a poor image and are often perceived to not care about their customers. ONE Finance has the financial well-being of its clients at the heart of what it does. Offering equal access to high-yield savings rates and affordable credit that grows. Its signature feature is the ability to organize money in multiple sub-accounts that ONE calls “Pockets,” whether to pay specific bills or save toward goals. You can also set up shared “Pockets” with partners or friends for joint saving objectives.
ONE is part of a new wave of digital banking apps that have the potential to disrupt traditional legacy systems, driven by European firms such as Triodos in the Netherlands. ONE Finance is clear that it doesn’t use deposits for anything that exploits the Earth's resources or is involved in the arms trade, setting it apart from other recent endeavours from Monzo and Revolut who aren’t so forthcoming about where its funds are invested.
In 2022, ONE was acquired by Hazel, a FinTech company which was launched by Walmart and Ribbit Capital and which also acquired Even Responsible Finance at the same time. The companies have merged under the ONE brand, combining workforces, products and operating budgets, and will benefit from Walmart's support and marketing reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Benefits effective on day one
- Early access to a high potential, high growth fintech
- Generous stock option packages in an early-stage startup
- Remote friendly (anywhere in the US) and office friendly - you pick the schedule
- Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
- 401(k) plan with match
Company HQ
Civic Center, New York, NY
Leadership
Brian Hamilton
(Chief Commercial Officer)Started their career at Wells Fargo Foreign Exchange before leaving after almost 8 years to join Clear2Pay in 2006. They founded Isomer Labs, PushPoint, and Azlo before starting One as CEO in February 2019.
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