Vice President of Marketing, 9fin
$270-300k
+ Equity Options
Data & analytics platform for finance professionals
Open for applications
Data & analytics platform for finance professionals
201-500 employees
Open for applications
$270-300k
+ Equity Options
201-500 employees
Company mission
To help leveraged finance professionals win business, outperform their peers, and save time.
Role
Who you are
- Significant senior marketing leadership experience (VP‑level or equivalent) in a B2B enterprise SaaS business
- A proven track record of building and scaling marketing functions in high‑growth environments
- Deep expertise in enterprise demand generation and account‑based marketing
- Strong instincts for positioning, messaging and storytelling, with a clear link to commercial outcomes
- Experience partnering closely with Sales on enterprise GTM and revenue growth
- Comfort operating at both strategic and hands‑on levels
- Experience building and leading hybrid, international teams
- Highly data‑driven, with strong understanding of marketing analytics and performance measurement
- Excellent communicator, able to influence at executive, Board and customer level
- Intellectually curious and quick to get deep into new domains
- Low ego, high EQ, and highly collaborative
- Ambitious, mission‑driven and motivated by building something category‑defining
- Strategic thinker with the ability (and willingness) to roll up your sleeves
- A natural leader who combines inspiration with operational discipline
- Operates with integrity, transparency and accountability
- If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another
What the job involves
- We’re looking for a world‑class VP Marketing to lead and scale 9fin’s global marketing function
- Reporting directly to the CEO, this is a critical executive role responsible for owning our end‑to‑end marketing strategy - from positioning and product marketing, through demand generation and ABM, to brand, events, PR/AR/IR and customer engagement
- You’ll be both a strategic leader and a hands‑on operator: setting direction, building a high‑performing team, and personally driving high‑impact initiatives. You’ll partner closely with Sales, Product and Customer Success to ensure tight go‑to‑market alignment as we scale from ~$50m ARR to $150m+
- This role spans North America, EMEA and APAC, and is ideal for a senior SaaS marketer who thrives in high‑growth, complex enterprise environments
- Define and execute 9fin’s global marketing vision across product marketing, demand generation, ABM, brand, content, communications and customer marketing
- Build a predictable, metrics‑driven demand engine that supports sustained pipeline and revenue growth
- Own the full marketing tech stack and ensure data, attribution and reporting drive clear decision‑making
- Design and run sophisticated account‑based marketing programmes for our largest enterprise customers
- Use data and insight to identify, prioritise and penetrate key accounts with highly personalised messaging
- Partner tightly with Sales and Customer Success to drive pipeline creation, conversion and expansion
- Establish clear success metrics across pipeline impact, conversion and retention
- Own 9fin’s positioning and narrative as we define and lead a new category
- Translate deep customer and market insight into compelling messaging that resonates with senior decision‑makers
- Lead competitive intelligence and feed clear market insight back into Product and Sales
- Establish 9fin and its leaders as trusted voices in the credit and capital markets ecosystem
- Lead our global events strategy, including field, industry and conversion‑focused events
- Ensure events, sponsorships and partnerships deliver measurable impact on pipeline and market share
- Oversee PR, analyst relations, investor communications and corporate storytelling
- Act as a trusted thought partner to the CEO, leadership team and Board
- Help scale the company through a period of rapid growth and increasing complexity
- Build, mentor and inspire a high‑performing global marketing team
- Champion a culture of clarity, ownership, humility and high standards
Our take
9fin’s initial aim was to solve the problem of extracting data out of financial documents. It quickly turned to AI, where computer vision tools can be deployed to find key financial data point quickly and automatically.
Its AI tools learn to understand the complicated legal clauses in contracts, automating a lot of the manual work that's usually involve in this space. 9fin also has a team of journalists and analysts who product news and analysis that help make sense of complex situations. The result is an integrated platform that debt capital market professionals can use to make quicker and better investment decisions.
9fin is used by leading banks, hedge funds, and asset managers around the world. The company has seen significant investment, the most recent of which will support the scaling of its team and expansion of its product into new asset classes, as well as helping it to grow its presence in the US, Latin America, and Asia Pacific.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
84% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2024
$50m
SERIES B
Dec 2022
$25.3m
SERIES A
Total funding: $88.5m
Company benefits
- Flexible hybrid working policy
- 22 weeks full pay maternity, 12 weeks full pay paternity + shared parental leave
- Learning & development budget
- 25 days off + bank holidays
- Bi-annual team and company socials
- One month paid sabbatical after 5 years of service
- Work abroad for up to 3 months a year
- Bank holiday swap program
- Various health insurance packages via our PEO, TriNet
Company values
- Technology doesn't serve the business. Technology is the business: Technology and business are not independent; they are one and the same. We’ve met CEOs who don’t know what language their code is written in and CTOs who don’t know who the customers are. That’s not OK
- Talent trumps experience: We judge people by the quality of their ideas, not the duration of their employment. We’d rather work with people who have spent 12 months being awesome than those who have spent 3 years being average
- Don't know? Say so: Ignorance is only a weakness when you don’t admit it. We’ve seen lots of people waste hours of productivity because they were too afraid to ask for help
- Ship early and often: It’s impossible to design a truly awesome product without customer feedback
- Never settle: The product might have shipped, but it’s never perfect. If we can’t find ways to improve we just aren’t looking hard enough
- Diversity: We don’t discriminate. As well as being an end in itself, varied backgrounds and cultures bring new perspectives and stop group think
- Have an opinion: No decision is off limits to being challenged. Disagreement is healthy, it shows you care
- Beautiful simplicity: If it’s not easy to use, then it’s broken. Consumer applications relentlessly focus on the user with beautiful interfaces and snazzy graphics. There’s no reason why B2B can’t be just as good
- Make time for others: Everyone is busy. But taking 5-10 minutes out of your day to grab a coffee with a colleague who needs advice or help is not too much to ask
- Overcommunicate: Don’t leave people in the dark. It’s better to receive a 10 second note saying “Super busy, but I’ll get to it.” than radio silence
- Family & health come first: No customer or job matters more than family and your health
Company HQ
City of London, London, UK
Articles
Leadership
Steven Hunter
(Co-Founder & CEO)Previously an Analyst at JP Morgan and an Investment Executive at Babson Capital Investment.
Huss El-Sheikh
(Co-Founder & CTO)Previously a Business Analyst at Deutsche Bank for 4 years.
People progressing
Jen joined in 2022 as our Head of People, bringing a wealth of expertise in HR. As her industry knowledge and impact grew, Jen got promoted to COO in 2024 and is now one of our key executive leaders.
Huw joined 9fin as an intern in 2018 (one of our first employees!) 7 years later, he is now our Global Head of Strategic Operations, leading our global expansion.
Salary benchmarks
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Diversity, Equity & Inclusion at 9fin
- At 9fin, we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment.
- Our culture is built on 11 core values that include "Diversity" and "Family & health come first," which guide everything we do. We believe in fostering a supportive and inclusive work environment with genuinely kind, diverse and friendly people.
- Over the past 12 months, we've hired significantly and made a conscious effort to improve diversity and candidate experience. We implemented unconscious bias training, enhanced parental leave, and diversified our sourcing channels—resulting in an increase in female representation on our engineering team from 17% to 27%. We've got a long way to go but are proud of this start, and will continue improving as we scale!
- If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for — either for this role, or perhaps another.
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