Vice President of Marketing, 9fin
$250-300k
+ Equity Options
2 days a week in office
AI-native intelligence platform for modern credit teams
Open for applications
AI-native intelligence platform for modern credit teams
201-500 employees
Open for applications
$250-300k
+ Equity Options
2 days a week in office
201-500 employees
Company mission
To help leveraged finance professionals win business, outperform their peers, and save time.
Role
Who you are
- Senior marketing leadership experience in a B2B, enterprise, high-ACV environment
- Proven experience building a marketing function from a low base, with deep ownership of demand generation, ABM, and product marketing
- Strong commercial instincts, with a track record of translating positioning and messaging into pipeline and revenue impact
- Comfort operating hands-on in a complex, domain-heavy product and customer environment
- If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another
What the job involves
- This is an opportunity to become 9fin’s first VP of Marketing
- You will build and lead the marketing function, owning both 9fin’s narrative and the engine that drives pipeline and revenue across segments and regions, translating a technically sophisticated platform into a clear, compelling story for senior decision-makers
- This is a hands-on builder role, not a brand-building one — a chance to define a category, scale a global GTM engine, and help build the next generation of financial market infrastructure
- Demand generation and ABM:
- Build and run demand generation programs that create qualified sales opportunities across 9fin’s core customer segments (e.g. banks, asset managers, private equity firms, law firms, advisors)
- Partner with Sales and Customer Success to align on ICPs, target accounts, pipeline goals, and expansion opportunities
- Stand up a structured account-based marketing (ABM) motion, including target lists, account plays, content, and success metrics for top accounts
- Own marketing automation, lead nurturing, and lead management processes, including lead scoring, qualification, and handoff to Sales
- Product marketing and go-to-market:
- Define positioning, messaging, and proof points that clearly differentiate 9fin from legacy terminals and data providers
- Lead go-to-market planning for new products, features, and workflows
- Maintain a deep understanding of the competitive landscape and credit market ecosystem, and arm Sales and Customer Success with battlecards, pitch narratives, and case studies
- Oversee the development of educational and executive-level content that supports demand generation and sales conversations, not just brand awareness
- Multi-channel marketing strategy:
- Design and manage a coherent multi-channel strategy across content, events, digital, partnerships, and sales-aligned programs
- Build integrated campaigns that move prospects through the funnel rather than operate as standalone tactics
- Prioritise channels based on effectiveness, leveraging 9fin’s data and editorial strengths to support demand generation and sales conversations
- Measurement and operating discipline:
- Establish clear funnel definitions and KPIs with RevOps and Sales (MQL → SQL → opportunity → revenue)
- Build a reporting and analytics framework that shows marketing’s impact from top-of-funnel through revenue
- Use data and attribution (even if imperfect) to prioritise investment, iterate, and stop low-impact activity
- Team, leadership, and execution:
- Build and lead a small, high-impact marketing team, supplementing with agencies and external partners as needed
- Set clear ownership, priorities, and operating cadence for the function
- Act as a senior leader, partnering with the CEO, CRO, and CPO on go-to-market priorities, trade-offs, and execution
- Co-own the overall go-to-market strategy and annual marketing plan, including budget, headcount, and major bets, with the executive team
Our take
9fin’s initial aim was to solve the problem of extracting data out of financial documents. It quickly turned to AI, where computer vision tools can be deployed to find key financial data point quickly and automatically.
Its AI tools learn to understand the complicated legal clauses in contracts, automating a lot of the manual work that's usually involve in this space. 9fin also has a team of journalists and analysts who product news and analysis that help make sense of complex situations. The result is an integrated platform that debt capital market professionals can use to make quicker and better investment decisions.
9fin is used by leading banks, hedge funds, and asset managers around the world. The company has seen significant investment, the most recent of which will support the scaling of its team and expansion of its product into new asset classes, as well as helping it to grow its presence in the US, Latin America, and Asia Pacific.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
84% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2024
$50m
SERIES B
Dec 2022
$24.9m
SERIES A
Total funding: $88.1m
Company benefits
- Flexible hybrid working policy
- 22 weeks full pay maternity, 12 weeks full pay paternity + shared parental leave
- Learning & development budget
- 25 days off + bank holidays
- Bi-annual team and company socials
- One month paid sabbatical after 5 years of service
- Work abroad for up to 3 months a year
- Bank holiday swap program
- Various health insurance packages via our PEO, TriNet
Company values
- Technology doesn't serve the business. Technology is the business: Technology and business are not independent; they are one and the same. We’ve met CEOs who don’t know what language their code is written in and CTOs who don’t know who the customers are. That’s not OK
- Talent trumps experience: We judge people by the quality of their ideas, not the duration of their employment. We’d rather work with people who have spent 12 months being awesome than those who have spent 3 years being average
- Don't know? Say so: Ignorance is only a weakness when you don’t admit it. We’ve seen lots of people waste hours of productivity because they were too afraid to ask for help
- Ship early and often: It’s impossible to design a truly awesome product without customer feedback
- Never settle: The product might have shipped, but it’s never perfect. If we can’t find ways to improve we just aren’t looking hard enough
- Diversity: We don’t discriminate. As well as being an end in itself, varied backgrounds and cultures bring new perspectives and stop group think
- Have an opinion: No decision is off limits to being challenged. Disagreement is healthy, it shows you care
- Beautiful simplicity: If it’s not easy to use, then it’s broken. Consumer applications relentlessly focus on the user with beautiful interfaces and snazzy graphics. There’s no reason why B2B can’t be just as good
- Make time for others: Everyone is busy. But taking 5-10 minutes out of your day to grab a coffee with a colleague who needs advice or help is not too much to ask
- Overcommunicate: Don’t leave people in the dark. It’s better to receive a 10 second note saying “Super busy, but I’ll get to it.” than radio silence
- Family & health come first: No customer or job matters more than family and your health
Company HQ
City of London, London, UK
Articles
Leadership
Steven Hunter
(Co-Founder & CEO)Previously an Analyst at JP Morgan and an Investment Executive at Babson Capital Investment.
Huss El-Sheikh
(Co-Founder & CTO)Previously a Business Analyst at Deutsche Bank for 4 years.
People progressing
Jen joined in 2022 as our Head of People, bringing a wealth of expertise in HR. As her industry knowledge and impact grew, Jen got promoted to COO in 2024 and is now one of our key executive leaders.
Huw joined 9fin as an intern in 2018 (one of our first employees!) 7 years later, he is now our Global Head of Strategic Operations, leading our global expansion.
Salary benchmarks
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Diversity, Equity & Inclusion at 9fin
- At 9fin, we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment.
- Our culture is built on 11 core values that include "Diversity" and "Family & health come first," which guide everything we do. We believe in fostering a supportive and inclusive work environment with genuinely kind, diverse and friendly people.
- Over the past 12 months, we've hired significantly and made a conscious effort to improve diversity and candidate experience. We implemented unconscious bias training, enhanced parental leave, and diversified our sourcing channels—resulting in an increase in female representation on our engineering team from 17% to 27%. We've got a long way to go but are proud of this start, and will continue improving as we scale!
- If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for — either for this role, or perhaps another.
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