Director of Revenue Marketing, Kyriba
Liquidity performance platform
Be an early applicant
Liquidity performance platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help companies transform their liquidity management and use it as a strategic advantage.
Role
Who you are
- This role requires a strong foundation in data analytics and the ability to translate data into actionable strategies that drive engagement and conversions
- Bachelor’s degree in Marketing, Communications, or related field
- 10+ years of progressively responsible experience in demand generation with at least 5 years experience leading teams
- Data and analytics: Strong analytical skills with the ability to work with large datasets to find meaningful patterns
- Marketing automation and CRM: Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred)
- Personalization: A deep understanding of how to personalize content and messaging at scale
- Strategic thinking: Ability to develop and implement data-driven strategies
- Communication: Excellent communication skills to collaborate with sales and other teams
- Technical aptitude: Familiarity with various data sources and the tools used to track them
What the job involves
- The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline
- Key duties include managing marketing strategies, collaborating with sales, analyzing marketing-sourced pipeline and bookings performance with data, and optimizing marketing channels to increase revenue
- The Director, Revenue Marketing will focus primarily on the optimization and performance of Kyriba’s top performing pipeline source–inbound handraisers coming to Kyriba.com
- Reporting to the VP, Revenue Marketing, this role will also help invent and own the process for analyzing real-time buyer behavior and intent signals to inform and personalize marketing outreach
- Key responsibilities include collecting and interpreting data from various sources like website interactions, social media, and company changes, then using these insights to trigger timely and relevant campaigns and messaging
- You’ll work closely with go-to-market leaders to turn high-level goals into real, scalable systems
- You’ll spot gaps, solve for edge cases, and ensure the entire funnel—from first meeting to renewal—runs smoothly and intelligently
- Strategy development: Develop and execute demand generation strategies that are informed by real-time signals, moving away from static, pre-scheduled campaigns
- Signal prioritization: Identify and prioritize which signals are most indicative of buying readiness and apply them to a defined ideal customer profile (ICP)
- Data analysis: Collect, interpret, and analyze data from multiple sources to identify buyer intent signals, such as website visits, content downloads, email clicks, and firmographic changes
- Personalized outreach: Craft tailored messages and campaigns that resonate with specific customer needs and pain points at the right moment
- Technology utilization: Work with and manage signal-tracking and marketing automation tools to enable proactive engagement and streamlined processes
- Cross-functional collaboration: Work with sales teams to synchronize outreach efforts based on a shared understanding of buyer signals and intent
- Performance measurement: Analyze and measure the effectiveness of signal-based campaigns against business outcomes and continuously refine the strategy
Salary benchmarks
Our take
Now more than ever, businesses require rigorous financial health checks in order to plan for a sustainable future. Kyriba’s platform provides CFOs, corporate treasurers and IT analysts with the tools to connect, protect, forecast and improve their company’s liquidity.
Kyriba's solutions support financial self-analysis, offering actionable insights surrounding a businesses liquidity and short-term health. With 24 years of experience, it offers a strong alternative to traditional bank advice for corporations seeking to improve their financial well-being.
Kyriba’s risk management, treasury management, payments and connectivity products have seen the company process $15 trillion in payments annually. It has raised considerable funding which supports it to broaden its reach and help more companies of all sizes assess and improve their liquidity.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2017
$45.2m
SERIES E
Sep 2016
$23m
SERIES D
Total funding: $152.7m
Company benefits
- Responsible Time Off - We trust and support our employees to take the time off that they need to work at their very best
- Company Matching 401K - We care about your financial future and want to help you plan for it in any way that we can
- Excellent Insurance Plans - Whether it’s medical, dental, or life insurance plans, including HSA and FSA account options, we have you covered
- Wellness Platform Incentives - From yoga to tennis, 5ks to book clubs, we have a holistic wellness program to help you stay happy and healthy, every day
- Disability Insurance - We will do everything we can to improve your care in the event of short-term or long-term disability
- Employee Assistance Programs - We have several programs to help set you up for success, both in and out of the office
- Legal Services - A highly experienced legal team is available to assist and support you in legal matters
- Pet Insurance - Pets are family. So from dogs to cats, birds to turtles, we want you to know that we’ve got your pet family covered
Company HQ
University City, San Diego, CA
Leadership
Melissa Di Donato
(CEO & Chair)Also a Small & Medium Enterprise Digital Adoption Task Force Member at the Department for Business and Trade. Previously a Member of the Advisory Board at Porsche AG, INED at JPMorgan Chase & Co and Founder at Inner Wings.
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