Head of Product Marketing, StudyTube
Online learning for companies
Open for applications
Online learning for companies
201-500 employees
Open for applications
201-500 employees
Company mission
To inspire organisations and their employees to reach their full potential.
Role
Who you are
- You’ve led teams for at least 3 years and know how to foster effective collaboration
- You excel at building communities, bringing people together, and driving real engagement
- You are customer-focused, with a strong ability to identify customer needs and translate them into actionable outcomes
- You think strategically, seeing the big picture while being able to dive into details when necessary
- You understand the balance between community and revenue, driving growth while maintaining authenticity
- You bring at least 5 years of experience in product, customer, or community marketing
- You’ll need to be comfortable in Dutch - both written and spoken - to make an impact
What the job involves
- We’re looking for a Head of Product Marketing to further lead our efforts in building, engaging, and scaling a vibrant community of customers and prospects.
- You’ll lead a team responsible for ensuring our existing and future customers feel empowered and connected through recurring marketing and communication customers.
- This role is about helping us drive real impact: turning engagement into adoption, advocacy into revenue, and customers into lifelong partners
- Lead and inspire a team
- Manage and mentor a talented team of marketers who do product, customer and community marketing
- Foster a collaborative, customer-centric culture that focuses on measurable impact
- Build and scale a thriving community
- Develop and execute strategies to grow and engage a community where customers and prospects connect, share ideas, and solve problems
- Create programs to drive advocacy, turning happy customers into champions, referral sources, and co-creators of content
- Host online and offline events 0 like webinars, meetups, and roundtables—that are must-attend experiences
- Own product marketing
- Lead product marketing initiatives, including positioning, messaging, and Go-to-Market (GTM) strategies for new product launches like our Skills Navigator
- Partner with the community to test and refine product messaging, gather actionable insights, and amplify adoption efforts
- Collaborate with sales, marketing and customer success to create enablement materials, use cases, and campaigns that showcase product value
- Be a customer advocate
- Work closely with the product team to ensure market feedback is translated into actionable improvements thus future value for Studytube
- Build tight feedback loops between the community and internal teams to inform product decisions and strategy
- Make a Measurable Impact
- Use community insights to improve products and marketing strategies
- Ensure your team’s activities contribute directly to customer retention, advocacy, and revenue growth
- We operate in the Netherlands, and a big part of this role is working closely with our Dutch team, understanding the local market, and engaging with our community
Our take
Studytube is an eLearning company targeting medium to large-sized companies seeking employee development solutions. Its innovative SaaS-powered marketplace platform serves as a bridge between businesses and third-party eLearning providers, making it easier for organisations to access a wide array of educational resources.
This clever approach has propelled Studytube to become one of Europe's fastest-growing learning platforms. Buoyed by this success, Studytube is poised to expand its team and pursue strategic acquisitions throughout the continent, cementing itself as a key player in the evolving landscape of employee development and eLearning solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$30m
SERIES B
Jul 2020
$11.1m
SERIES C
Total funding: $44.9m
Company benefits
- Development opportunities
- Informal atmosphere
- Pension plan
- Our own gym
Company HQ
Westelijk Havengebied, Amsterdam, Netherlands
Leadership
Homam Karimi
(Co-Founder & CEO)Co-founded Studytube in 2009 right after graduating from Maastricht University.
Gerhard Riphagen
(Co-Founder & CPO)Co-founded Studytube after working as a tutor of Macroeconomics and International Economic Relations at Maastricht University.
Sebastian Menheere
(Co-Founder & COO)Previously founded the business consultancy CheapBrains.
Stepan Suvorov
(Co-Founder & CTO)Former Web Developer at Google, Envion, and iSight Partners
Salary benchmarks
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