Director of Brand, Kikoff
$150-215k
Offers Equity
More information about location
5 days a week in office
Personal finance & credit building platform
Open for applications
Personal finance & credit building platform
101-200 employees
Open for applications
$150-215k
Offers Equity
More information about location
5 days a week in office
101-200 employees
Company mission
To provide refreshingly fair, effective and simple pathways to meet your financial goals.
Role
Who you are
- Over 10 years in consumer brand marketing or related roles, ideally with fintech experience
- Proven track record in motivating, guiding, and developing cross-functional teams, fostering creativity, maintaining high standards, executing quickly and delivering results
- Skilled in being the voice of the customer, aligning brand strategy with customer and business needs, and translating insights into GTM fundamentals like segmentation, messaging, and competitive positioning
- Combines creative ideas and thinking with data-driven decision-making to lead brand marketing campaigns and decisions and drive measurable results across omni-channel platforms
- Expertise in developing brand strategies, leveraging cultural insights, and delivering campaigns that enhance brand equity and drive customer affinity
- Adept at aligning stakeholders across diverse teams with competing priorities to ensure cohesive execution of marketing strategies
- Ability to craft compelling stories, refine messaging through iteration, and inspire teams with clear and passionate storytelling
- Deep experience with brand strategy, social platforms, partnerships, retail marketing, and experiential campaigns, executed at scale
- Culturally savvy, curious, and agile in fast-paced environments, constantly innovating while staying true to the brand identity
What the job involves
- We’re looking for a Director of Brand who can help us continue to grow as the #1 credit-building app
- You will be our first brand hire and define our brand strategy, metrics, positioning and initiatives with our cofounders and leadership
- Our ideal candidate is someone who can leverage consumer data and user insights to build a compelling brand strategy and vision and bring it to life by rallying and influencing cross-functional teams and stakeholders at all levels
- You understand our space and users and shape and tell our story with bold initiatives, crisp execution and help move our brand metrics and quantify results
- Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting surveys, customer interviews, and more
- Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience
- Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features
- Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics
Our take
Having a solid credit history is a fundamental building block for financial health and there is a large market of people looking to build or rebuild their credit scores. Roughly half of all American adults have subprime credit or no credit whatsoever, and it’s safe to say there is a demand for credit products tailored to beginners and builders.
Kikoff is a credit-building platform aimed at Millennials and GenZ. Their signature product helps consumers without a credit history to positively influence several key aspects of their credit score. This includes their payment history, how much they owe, and the length of their account history.
Kikoff's goal is to help customers across their entire financial journeys and create a simple and positive banking relationship: from stabilizing cash flows to accumulating savings, and building towards long-term goals such as a mortgage. The company plans to build out its technology and team, across all function areas, to bring new products to market in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$30m
SERIES B
Jul 2020
$10m
SERIES A
Total funding: $42.5m
Company benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance!
- Stock Options
- Generous unlimited vacation policy to help you recharge
- Regular team building events to help you get to know the Kikoff team and soo much more!
Company values
- Extreme ownership
- Clear communication
- A strong sense of craftsmanship
- The desire to create lasting work and work relationships
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Cynthia Chen
(Co-Founder & CEO)An experienced Chief Revenue/Risk Officer, Cynthia has worked at OnDeck, LendingHome and Figure. Co-founded Figure in 2018, and Kikoff in 2019.
Christophe Chong
(CTO)Experience as a Software Engineer at Facebook from 2016-2019, and Head of Growth at Lime between 2018-2019. Co-founded Kikoff in 2019.
Salary benchmarks
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