Product Marketing Manager, Showpad
More information about location
2 days a week in office
Sales enablement platform for sales content, training and coaching
Open for applications
Sales enablement platform for sales content, training and coaching
201-500 employees
Open for applications
More information about location
2 days a week in office
201-500 employees
Company mission
Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.
Role
Who you are
- 3–5 years in product marketing, marketing, or a similar role, ideally within a B2B SaaS or tech environment
- Strong writing and presentation skills, with the ability to translate technical concepts into easy-to-understand narratives
- Experience collaborating with cross-functional teams to execute product marketing initiatives
- Strong organizational and project management skills with the ability to manage multiple priorities
- A data-driven mindset with the ability to analyze metrics and apply insights to improve outcomes
- A proactive and strategic approach to problem-solving with a strong attention to detail
- Flexibility and enthusiasm for learning new areas of the business and taking on new projects
- A team player attitude, with a collaborative mindset and willingness to share ideas and best practices
- Familiarity with tools such as Salesforce, Google Analytics, and project management tools (e.g., Asana) is a plus
What the job involves
- The Product Marketing Manager will play an important role in helping shape Showpad’s messaging, positioning, and go-to-market strategy
- In this role, you’ll collaborate with Product, Sales, Enablement, and Marketing teams to lead product launches, develop content, and drive product adoption
- You’ll contribute to building compelling messaging, creating enablement resources, and executing campaigns that help showcase the value of Showpad’s products to customers and prospects
- This position will report to the Director of Product Marketing
- Coordinate Product Launches: Collaborate with cross-functional teams to assist in launching new features and enhancements, helping optimize the release process
- Messaging & Positioning: Develop clear, compelling, and differentiated messaging that resonates with our target audiences
- Content Development: Create targeted content for various channels, including presentations, website copy, social media, webinars, and sales enablement materials
- Drive Adoption & Engagement: Work with customer marketing and cross-functional teams to support campaigns aimed at educating and engaging our customer base to drive adoption
- Sales Enablement: Partner with the sales enablement team and go-to-market leaders to deliver resources that help sellers effectively communicate the value of our products
- Performance Tracking: Track key metrics and gathering data-driven insights to help optimize product marketing strategies
Our take
Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.
Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.
Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.
Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
-17% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2019
$70m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $155.5m
Company benefits
- Work from home opportunities
- Health insurance
Company values
- Keep it simple - We do and say exactly what we mean, and we keep it short
- Take ownership - We take initiative, keep our word, and finish what we start
- Grow together - We improve the team by improving ourselves and helping others
- Be transparent - We keep the communication lines open
- Be passionate - We love what we do and we do what we love
- Be humble - We’re serious about our jobs but we don’t take ourselves too seriously
- Embrace diversity - We understand that our individual differences make our global team stronger
Company HQ
Ghent, Flanders
Articles
Leadership
Pieterjan Bouten
(Executive Chairman)Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.
Peter Minne
(Co-founder)8 years of experience a developer, including projects for MTV Europe and Hewlett Packard
Louis Jonckheere
(Co-Founder & Executive Board Member)Partnerships Manager at Netlog, where they met Pieterjan.
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