Senior Marketing Data Analyst, Oviva
Digital solutions for treating diabetes and obesity
Open for applications
Digital solutions for treating diabetes and obesity
501-1000 employees
Open for applications
501-1000 employees
Company mission
To provide the most accessible and effective care to people living with weight-related conditions.
Role
Who you are
- If you are a highly analytical individual with a passion for leveraging data to inform marketing decisions, we want to hear from you
- Bachelor’s degree in economics, statistics, (business) informatics, or a related field
- Minimum of 3 years of experience in marketing analytics, preferably in a B2C startup environment and /or performance marketing background
- Commercial acumen and deep interest in improving business metrics based on analytical insights
- Strong analytical skills with a focus on data pipeline management and quality assurance
- Expertise in SQL queries (BigQuery experience preferred), proficiency in dbt (data built tool), JavaScript in GTM, statistical modeling and ability to interpret and challenge MMM outputs/ recommendations
- Proficiency in either Python or R is a plus
- Familiarity with Salesforce CRM, GA 4, GTM, Google BigQuery, funnel.io, and LookerStudio (or comparable data visualisation tool like Tableau)
- Experience with internal data analysis and customer journey mapping
- Ability to analyze patient journeys and outcomes for application in advertising and PR strategies
What the job involves
- To support our growing business, we are looking for a Senior Marketing Data Analyst
- As a Senior Marketing Data Analyst at Oviva, you will play a pivotal role in driving our marketing strategies through comprehensive data analysis and insights
- You will be responsible for tracking and reporting on marketing and customer funnel activities, identifying key growth opportunities and giving clear recommendations to our Marketing and CRO managers
- Own end-to-end marketing data tracking: Set up and maintain robust tracking systems using Google Tag Manager (GTM), GA4, Salesforce, and other tools to ensure our data is accurate, consistent, and actionable across platforms
- Connect the dots across data sources: Integrate inputs from ad platforms, survey tools, web analytics, and CRM systems to create a complete, unified view of our marketing performance
- Build powerful insights infrastructure: Design and maintain scalable dashboards and reporting tools that bring the full marketing funnel to life—helping us track lead generation, customer conversion, and campaign effectiveness with ease
- Enable self-service analytics: Empower the Growth Marketing team with intuitive, automated data sources and dashboards that help them make fast, informed decisions without needing to rely on ad hoc reports
- Turn insights into strategy: Analyze performance across campaigns, channels, and customer touchpoints to uncover trends, identify bottlenecks, and recommend data-backed strategies for improvement
- Drive cross-functional impact: Translate data into recommendations that influence marketing spend, customer journey optimization, and creative strategy—and support teams in implementing them
- Lead analytics projects: Take ownership of strategic data initiatives, respond to ad-hoc business questions, and shape long-term projects like media mix modelling, attribution frameworks, and lift test analysis
- Standardize metrics and scale automation: Define and validate consistent KPIs across the funnel, identify automation opportunities, and help us scale our marketing analytics infrastructure as we grow
Our take
Smartphones have given rise to many useful apps including those that help users track their health, fitness, and the food that they eat. While many nutrition apps exist to help people count calories or work towards health goals, many of these apps follow a one-size-fits-all approach, despite the fact that every person's body is different.
Oviva provides a personalised nutritional and lifestyle coaching mobile app, designed to help users improve their long-term health by changing habits, improving their diet, and working towards health goals based on their specific health data and needs.
While many startups offer digital dietary tools such as calorie counters and diet trackers, Oviva has found a gap in the market by focusing on providing dietary advice tailored to each individual user's body type and nutritional requirements. And it works directly with health insurers, doctors and national healthcare systems in the UK, Germany and Switzerland, making it a standout in its industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$80m
SERIES C
Jan 2020
$21m
SERIES B
Total funding: $117.8m
Company HQ
City, Zürich, ZH
Leadership
Kai Eberhardt
(Co-Founder & CEO)Completed a PhD in Physical Chemistry at ETH Zürich from 2005 to 2007. Associate Principal at McKinsey & Company from 2012 to 2014.
Manuel Baumann
(Co-Founder & CTO)Experience as Software Engineer for Ompeg GmbH and Hirschfactor AG from 2008 to 2012. Software Engineer for Java Ecosystem for Accenture from 2011 to 2014.
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