Director of Paid Media, Dollar Shave Club

• We are seeking a highly analytical, data driven marketing director Director, Paid Media that can own the growth of our customer base, including direct to consumer and top of funnel (TOF) brand awareness initiatives
• It is critical that this role has an existing playbook
• Bachelor’s Degree, preferably in Marketing or Finance
• 5+ years in related field, e-commerce and agency experience preferred
• Digital media buying experience required
• Excellent knowledge and understanding of digital marketing channels (SEM, Social, Display, Video, Native, Affiliates, Email, etc.) and the media buying ecosystem
• Proven success with direct response and e-commerce brands or companies, experience with subscription preferred
• 3+ years managing a paid media team
• Effective people leader, specializing in enabling team (and cross functional teams) to deliver against financial goals
• World class leadership skills, including mentoring and developing talent
• Expert problem solver, developing processes for teams (including cross functional teams) to ensure performance attainment
• Expertise with cohorts and audience segmentation applied to targeting or ad personalization
• Expertise with multi-touch conversion attribution methodologies or platform experience
• Proficient with BI visualization tools (Tableau, Looker), AdWords, BingAds, DCM, Shopify Analytics, Google Analytics, Google Tag Manager, Audience Manager, Affiliate Networks, DV360, etc
• Meticulous analytical and quantitative skills
• Experience with Google Search Ads, Display, Meta Buying and planning certifications
• Proven ability to adapt and manage multiple projects effectively within deadlines and manage priorities effectively within a fast-paced environment

Desirable

• Stop wasting time not working for us and come join the club!
• The Director, Paid Media will develop the strategic roadmap and lead a team in the execution across digital media platforms
• This role will own the strategic development of day-to-day management and optimization of Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels
• This role will lead execution of new digital marketing vendors including opportunity evaluation, asset delivery, and reporting
• Develop, plan, execute, and manage multi-million dollar budgeted paid media and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc
• Execute established and proven playbook to drive new customer growth and optimization, including conversion attribution modeling and expertise
• Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact
• Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions
• Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan
• Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights
• Drive strategy and execution to improve ROI/ROAS/LTV/PBP on an ongoing basis
• Develop scalable processes for analysis, actionable insights, and best practices
• Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies
• Present key learnings and findings to Marketing and Company senior leadership
• Effectively and efficiently lead a team that manages the day to day of all digital media channels
• Provide leadership and mentorship to develop careers of the direct and indirect team members
• Motivate and inspire teams to ensure cross-functional success
• Provide thought leadership around emerging ad technologies
• Work cross functionally to deliver on primary media objectives
• Help create briefs for Creative + Product Team to receive new assets to use within ads, and own feedback loops with Project Managers/designers as well as Legal team
• Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance
• When needed, work with data engineering to troubleshoot platform pixels
• Reconcile monthly spend with Finance/Accounts Payable Team

• All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered
• Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs
• If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team
• Candidates will be notified if they are not selected for the position