Social Media & Community Manager, Aspire

• The ideal candidate is a self-starter who thrives in a remote environment, loves experimenting with new formats and platforms, and understands what makes content resonate with both B2B marketers and the creator community
• If you're passionate about the creator economy, have a knack for community building, and want to shape how the leading influencer marketing platform shows up in the world—this role is for you!
• 3+ years of experience in social media management or community management in B2B SaaS, influencer marketing, or the creator economy space
• Proven track record of growing and managing social media accounts (LinkedIn and Instagram experience strongly preferred)
• Strong writing skills with the ability to craft compelling, authentic social copy that resonates with both marketers and creators
• Experience creating and editing short-form video content using tools like CapCut, Canva, Premiere Pro, or similar platforms
• Comfortable being on-camera OR exceptional at behind-the-scenes content creation—either way, you understand what makes content feel real and engaging
• Experience running or moderating online communities (Slack, Discord, or similar platforms)
• Data-driven mindset with experience tracking social media metrics and using insights to inform strategy
• Strong understanding of B2B social media best practices and how they differ from B2C approaches
• Self-starter mentality with the ability to work independently in a fully remote environment
• Excellent organizational skills and ability to manage multiple priorities and deadlines
• Collaborative spirit and enthusiasm for partnering with cross-functional teams

Desirable

• We're looking for a bold, creative Social Media & Community Manager to become the voice of Aspire and help us tell our story to marketers and creators around the world
• At the center of the creator economy conversation, you'll own our social presence across LinkedIn, Instagram, and TikTok—and lead our Inside Influence Slack community for marketers navigating influencer marketing
• You'll have a strong voice, a sharp point of view on the creator economy, and the ability to turn industry insights and trends into scroll-stopping content that educates and inspires
• This role combines strategic thinking with hands-on execution: you'll develop content strategies, write compelling copy, create or edit short-form videos, spark community conversations, and use data to continuously optimize our approach
• You'll work with top-tier brands like L'Oréal, Dyson, and BÉIS, and have the unique opportunity to launch our TikTok channel from the ground up
• Own and grow our social channels: Manage and scale Aspire's LinkedIn and Instagram accounts, including content planning, creation, posting, engagement monitoring, and performance reporting
• Launch and lead TikTok: Develop the content strategy from scratch, write scripts, film or edit short-form videos, experiment with trending formats, and establish Aspire's unique voice on the platform
• Build and nurture our community: Lead the Inside Influence Slack community by creating engaging conversation prompts, hosting AMAs, sharing timely industry resources, and fostering meaningful connections among members
• Collaborate cross-functionally: Partner with Content and Product Marketing teams to transform product launches, customer success stories, and company milestones into engaging social narratives
• Stay ahead of trends: Monitor social media trends, creator conversations, platform updates, and competitive movements to keep Aspire's content fresh, relevant, and cutting-edge
• Repurpose and amplify content: Transform blog posts, webinars, research reports, and other content assets into snackable social content that drives engagement and awareness
• Drive strategic initiatives: Turn product launches, industry trends, and company news into comprehensive multi-channel campaigns that educate our audience and drive business results
• Analyze and optimize: Track, analyze, and report on performance metrics across all channels; use data insights to continuously refine content strategy and improve results
• Engage authentically: Respond to comments, DMs, and community questions in a way that's helpful, on-brand, and builds genuine relationships with our audience