B2C Associate, DailyPay
Marketing Operations
$80-104k
On-demand pay platform
Be an early applicant
On-demand pay platform
501-1000 employees
Be an early applicant
$80-104k
501-1000 employees
Company mission
To build a new financial system that starts working, the minute work starts.
Role
Who you are
- Bachelor’s Degree or Equivalent Experience
- Familiarity with email marketing best practices
- Knowledge of Marketing Technology tools (Iterable, Branch, Blueshift, Twilio preferred) including taxonomy, integrations, and setup to support campaign execution
- Experience with reporting tools, including Amplitude and Tableau
- Detail oriented and eye towards process improvement
- Strong documentation skills
What the job involves
- The B2C Marketing Operations Associate role, reporting to the Director of Marketing Operations supports the operational processes, Marketing Technology setup, and reporting in support of our B2C marketing campaigns
- This role will work closely with the B2C Marketing Team and our Client Success team to help support the execution and performance of their email, digital, and direct mail campaigns
- This role is critical to supporting the growth of our business through user enrollment and adoption of DailyPay
- Work closely with the B2C marketing team and the Client Success team to support the build and execution of email/push/SMS journeys within platform (Iterable/Twilio) and other assets in client-owned channels, including QR code creation and building UTMs
- Document and coordinate requirements including event and data needs to ensure our Marketing Technology stack (especially email via Iterable) is ready to support new campaigns and new lines of business
- Build and pull reporting on campaign performance to provide results and insights to optimize campaigns across B2C channels including email, text messages, paid media, direct mail and client-owned channels
- Work cross-functionally with internal partners including Studio, Legal, Client Success, and Communications Engineering to document and refine processes for B2C marketing campaigns
- Optimize setup within our Marketing Technology stack and have an eye for automating workflows for campaigns, workflows, snippets, dynamic content, including keeping documentation of all events and labels within marketing platforms
- Serve as triage for vendor troubleshooting across B2C Marketing Technology stack; Additionally, help expand with current vendors and source new vendors when business requirements call for it
Our take
DailyPay hopes to transform the financial system through providing enterprises with on-demand pay solutions, including a raft of market-leading products and programs.
The fast-growing on-demand pay sector is fuelled both by added financial stressors for employees post-pandemic, and a real employee appetite for on-demand pay - in addition to hopes it will combat the draw of predatory payday loans. Multiple surveys suggest over half consider it an attractive benefit. This should incentivize adoption, as companies are likely to enjoy a competitive edge when it comes to employee recruitment and retention.
DailyPay’s leading reputation has, fortunately, attracted larger businesses who can take the hit, like Macdonalds, Kroger, and Lidl. The company has raised impressive funds which are cited to support domestic growth and international growth. This will allow DailyPay to invest in further product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2024
$75m
LATE VC
May 2021
$175m
SERIES D
Total funding: $279.8m
Company benefits
- 401(K) with 4% match
- Unlimited PTO
- Medical, Dental & Vision Plans
- Annual Learning Stipend
- DailyPay for DailyPay
Company values
- Do Your Research - Knowledge is power. Study, internalize and research so you can have a well-reasoned view. It’s about being prepared but also understanding that your view can change and evolve as you continue to do your research.
- Start Simple - When taking on something new, the key is to just get started. Don’t worry about automating everything, or having the perfect answer. Start simple. Test, learn, iterate.
- See The Circle - Every DailyPayer is part of this bigger mission and we are all working towards the same goal. Regardless of what you’re working on, you have a circle of colleagues that surround you. Involve them early and often, because it will make us stronger.
- Pull The Wagon - Winning takes teamwork, ambition and diligence, not egos. Pitch in and do whatever it takes to move the company forward. Leaders pull the wagon alongside the team. They don’t direct orders from it. Set the example. You’ll also probably learn more by doing so.
- Move The Line - Every day, in everything you do, challenge yourself and move the line. Push your own boundaries by focusing on incremental improvement. Be forward-thinking. Embrace change and innovation.
- We Win With Diversity - Diversity is more than just the sum of our many parts. It’s our superpower — not just the right thing to do, but how we win. Whether through our diversity of background, experience, opinions, or views, it’s how we build a sustainable business.
- Act Like An Owner - Decisions are creative opportunities for expansiveness. Be greedy for the best long-term outcome, even if it causes short-term sacrifice. Act with purpose and invent the future. Be maniacally focused on building the best long-term solutions for our stakeholders.
Company HQ
Financial District, New York, NY
Articles
Leadership
Kevin Coop
(CEO, not founder)Previous President, North America for Dun & Bradstreet and Group Exec and President at Black Knight. Was also the President of the Financial Services Division at Verisk.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at DailyPay