Influencer Marketing Manager, Live Nation
$80-100k
Offers stock reimbursement program
More information about location
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$80-100k
Offers stock reimbursement program
More information about location
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- A highly organized self-starter who understands the full life cycle of Influencer Marketing campaigns driven by storytelling
- Someone with excellent written and verbal communication skills
- You know how to build creative briefs incorporating the latest trends but also know how to dissect and analyze performance data on the backend
- You keep stakeholders informed and get what you need from external vendors
- On top of all that, you stay up-to-date on pop culture and music – not just the popular artists, but emerging and exploring various genres
- You work well in a collaborative, fast paced environment, adept at balancing multiple projects at the same time and comfortable taking direction from multiple stakeholders and personalities while remaining calm under pressure
- You are a strong communicator, passionate and motivated with an entrepreneurial spirit and bags of initiative
- A self-starter, and you see things through to completion - no job is too big or too small
- You are passionate about music and being part of a team that connects fans to the artists they love
- 4-5 years of experience in project management and/or influencer marketing
- Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications
- Experience with Creator IQ or similar CRM/management platform
- Experience with Asana or similar project management tools
- Experience with running paid ads across socials
- Willingness to travel to events for influencer handling/wrangling (weekends included)
- Strong knowledge of Microsoft Excel and willingness to learn basic formulas and functions
- Strong attention to detail and ability to be highly organized
- Strong written communication
- Strong understanding of social media platforms and the latest trends
- Ability to multi-task and communicate effectively with different levels of the organization
- Ability to work efficiently under tight deadlines
- Proficient in Microsoft Suite
What the job involves
- This organized professional will juggle all moving parts of the campaign cycle from creative brief writing to working with our finance team to process payment
- Source Influencers for potential campaigns
- Assist in outreach to influencers by tracking and organizing responses in real-time
- Coordinate whitelisting access with influencers to help facilitate the creation of social ads
- Draft bespoke campaign briefs to send out to influencers
- Provide support on briefing calls with influencers
- Assist with the influencer onboarding to internal CRM
- Draft posting plans for influencers to publish approved content
- Communicate with internal paid media team to build ads via Asana
- Update Content Marketing with latest post activity to incorporate into owned feeds
- Ensure all legal agreements are fully executed and stored on central box folder
- Ensure influencers have successfully received tickets for campaigns requiring attendance
- Collaborate and provide support leading external agencies
- Keep track of influencers' posts by capturing and storing screen recordings
- Facilitate timely influencer invoice payments
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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