Promotions Marketing Manager, Instacart

• This role requires both a creative problem solver and a data-driven leader who thrives in a fast-paced, ambiguous environment
• 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics
• Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions
• Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity
• Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention
• Strong relationship-building and influence skills across cross-functional stakeholders
• Ownership mentality and ability to lead initiatives with limited direction
• Excellent organizational and project management skills across multiple concurrent priorities
• Bachelor’s degree in Marketing, Business, or related field

Desirable

• As a Promotions Marketing Manager II, you will lead the strategy, design, and execution of large-scale consumer promotions that fuel Instacart’s growth and customer engagement
• You will collaborate within Growth Marketing and across Product, Finance, Marketing Analytics, Data Science, and Consumer Marketing to design impactful incentive programs that drive business outcomes and innovation
• You will balance strategic thinking with analytical rigor, integrating AI-driven insights and new ways of working to optimize campaign performance and foster scalable, efficient solutions
• The Incentives & Promotions Marketing Team is a key driver of Instacart’s growth, delivering a unified vision for promotional strategy across the company
• The team leads consumer-facing incentive programs that extend across channels—including in-app placements, CRM, and paid media—supporting major seasonal events, partnerships, and cross-functional strategic initiatives
• Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success
• Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines
• Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes
• Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms
• Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation
• Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams
• Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions
• Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment