Senior B2B Copywriter, Bynder

Salary not provided
Senior and Expert level
Amsterdam
Bynder

Digital asset management platform

Job no longer available

Bynder

Digital asset management platform

501-1000 employees

B2BArtificial IntelligenceEnterpriseInternal toolsMarketingDeep TechAnalyticsDigital MediaBusiness IntelligenceSaaS

Job no longer available

Salary not provided
Senior and Expert level
Amsterdam

501-1000 employees

B2BArtificial IntelligenceEnterpriseInternal toolsMarketingDeep TechAnalyticsDigital MediaBusiness IntelligenceSaaS

Company mission

Bynder's mission is to inspire brands to thrive through exceptional content experiences.

Role

Who you are

  • 5+ years of experience in copywriting, preferably in a B2B SaaS or tech environment: You know the ins and outs of B2B SaaS and have seen how messaging evolves as companies scale
  • English is your native (or near-native) language: you have impeccable written and verbal communication skills
  • You’re an editor at heart: you enjoy working hands-on with content, know how to give feedback that helps others improve, and have a keen eye for detail
  • Strong understanding of digital marketing strategies and SEO best practices
  • Ability to quickly grasp the complexities of our platform and industry and translate them into compelling marketing copy
  • Excellent organizational skills with the ability to manage multiple projects under tight deadlines
  • Ability to adapt and thrive in a fast-paced, evolving environment
  • A portfolio that includes examples of B2B content, demonstrating your ability to craft persuasive, clear, and professional messaging

What the job involves

  • We are looking for an experienced Senior B2B Copywriter to join our dynamic Brand and Content Marketing team
  • In this role, you will craft compelling and persuasive content that aligns with Bynder’s brand voice and messaging and drives engagement and conversions across various channels
  • As a strategic thinker and master storyteller, your work will play a critical role in supporting our marketing and product launch campaigns, increasing brand awareness, and driving customer acquisition
  • Develop high-quality B2B content for websites, blogs, email campaigns, social media, whitepapers, and customer stories
  • Collaborate with cross-functional teams (product marketers, product managers, sales, and customer advocacy) to ensure cohesive messaging that translates product capabilities into tangible benefits for our customers
  • Support the growth team with ideating and writing conversion-focused copy for emails, LinkedIn messages, and landing pages
  • Create and optimize SEO content to improve search rankings and website traffic
  • Own day-to-day editing for content created by the wider marketing team, ensuring we maintain a consistent TOV in everything we create
  • Research on industry trends, competitors, and target audiences to inform your copy

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Insights

Top investors

18% employee growth in 12 months

Company

Company benefits

  • Hybrid, remote & flexible options
  • Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
  • Comprehensive health plans
  • Unlimited holidays
  • Generous parental and family leave
  • Travel allowance
  • Pension/401(k)
  • Leadership academy
  • StrengthsFinder assessment
  • Access to LinkedIn Learning
  • Mentorship program, as well as summer & winter school workshops
  • Feedback culture, role scorecards and OKRs

Funding (1 round)

Aug 2016

$22.2m

SERIES A

Total funding: $22.2m

Our take

With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.

As a scalable SaaS solution which is recognized for its innate user experience, Bynder is aimed at brand-forward companies seeking a user friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM as necessary for a customised customer experience, and to free up time for wider strategic business initiatives, and so this presents a great growth opportunity for Bynder.

The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organizations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."

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Freddie

Company Specialist at Welcome to the Jungle