Marketing Data Analyst, Workiva
Business data platform
Posted today
Business data platform
1001+ employees
Posted today
1001+ employees
Company mission
Workiva’s mission is to power transparent reporting for a better world.
Role
Who you are
- 2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS
- Undergraduate degree or equivalent combination of relevant career experience and expertise
- Excellent verbal, written, and interpersonal communication skills
- Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment
- High technical capacity with attention to detail
- Effective time management
- Strong data collection and analysis skills
- Curious, proactive, organized, and analytical nature
- Data-driven mindset
- Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)
- Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)
- Experience with web analytics and tracking
- Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices
- Less than 20% travel required
- Reliable internet access for remote work
What the job involves
- The Marketing Data Analyst will play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions
- Ensure the highest data quality with zero errors
- Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting
- Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience
- Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools
- Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency
- Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its cloud-based data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401k w/ match
- Health, dental, and vision
- Vacation accruals
- Life and disability insurance
- Employee stock purchase plan
- Volunteer time-off
- Parental leave
- Travel & accident insurance
- Paid holidays
- Work remotely
- Discount programs
- Health and wellness
- Pet-friendly atmosphere
- Choose from additional plans that cover legal expenses, stolen identity, or even your pet's health
Company values
- Customer success: Always delight our customers.
- Innovation: Keep creating solutions and finding better ways.
- Trust: Always rely on each other.
- Inclusion: Support a diverse community where we all belong.
- Integrity: Do the right thing, every time.
- Accountability: Be responsible for your success and failure.
- Collaboration: Share resources and work together.
Company HQ
Holborn, London, UK
Articles
Leadership
Marty Vanderploeg
(CEO, not founder)Previously worked as a Professor at Iowa State University. Founded Engineer Animation Inc. in 1990.
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