Senior Data Analyst, Rover

• 3+ years of experience using data to drive business impact, including identifying actionable insights, crafting compelling narratives, and partnering with cross-functional teams to define and implement solutions
• Strong proficiency in SQL—confident writing complex queries against large event-based datasets, and comfortable reviewing and improving code from other analysts
• Hands-on experience building and maintaining transformation models (dbt or similar) and a point of view on what makes a good data model
• Solid grounding in statistical analysis using Python or R—hypothesis testing, regression, bootstrapping—and an understanding of the trade-offs between different measurement approaches
• Proven experience owning A/B testing end-to-end: experimental design, sample size, analysis, and write-up
• A clear communicator who can make complex analyses land with both technical and non-technical audiences, and who enjoys partnering directly with business stakeholders
• Demonstrated ability to manage analytical work independently—scoping, prioritizing, and delivering without needing to be micromanaged
• Data visualization tool experience (e.g., Mode, Looker, Tableau)
• Genuine intellectual curiosity about measurement problems, and comfort sitting with ambiguity while you figure them out

Desirable

• We're looking for a Senior Data Analyst to join our Barcelona Marketing Analytics team, partnering closely with Lifecycle Marketing (our CRM / retention function) to shape how Rover measures and grows long-term customer value
• The Barcelona team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. Everything we do, from email and push experimentation to attribution work to measurement framework design, ladders up to that
• You'll own meaningful pieces of that work as an independent contributor
• You'll be the person who turns messy marketing data into reporting that leadership can actually lean on; who partners with our Lifecycle Marketing, Martech, and Analytics Engineering teams to QA business logic and keep our data clean; and who designs and analyzes tests, not only classic A/B tests, but cross-channel retargeting and BD experiments where the measurement gets harder
• When our holdout strategy hits its limits, you'll be part of the team figuring out what comes next
• This role rewards intellectual curiosity. Our incrementality analyses wrestle with real puzzles: mix-shift between markets, novelty-effect decay on mature cohorts, holdout leakage, and interaction between transactional and marketing sends. We don't expect you to have solved all of these before—we expect you to be genuinely excited to dig in
• And because Rover is a two-sided marketplace, you'll hold both sides in mind. The best analyses we do connect the dots
• Own reporting that Marketing actually trusts. Build and maintain the dashboards, data models, and reporting layers that Lifecycle Marketing and broader Marketing leadership rely on day-to-day. Proactively identify where our reporting is noisy, inconsistent, or missing, and fix it. You'll be the go-to person Marketing leads come to when a number looks off
• Design and analyze experiments. Own the end-to-end lifecycle of tests in your area—from scoping the hypothesis and picking the right measurement, to running the analysis, to writing up the result and socializing what we learned
• You'll partner with Lifecycle Marketing on their monthly testing cadence, and you'll take on harder cross-channel and retargeting tests where the measurement isn't obvious
• Support the evolution of our measurement framework. You'll partner with the team on incrementality work, stratified holdouts, and attribution model refinement—bringing statistical rigor to questions like how much lift is real, how much is novelty, and how much is noise?
• Be the analytical bridge to Martech. Partner with our Martech and Analytics Engineering teams to QA business logic in our CRM pipelines, validate audience data, and make sure the campaigns Lifecycle Marketing launches are measurable from day one. You'll be the analytics voice in conversations about tooling and data flow
• Unblock the team. A senior IC on this team makes everyone around them more effective. You'll review SQL, pressure-test analytical approaches, and help raise the bar on how we structure our work
• Tell stories that drive action. Root-cause analysis is core to this role: when a metric moves, you'll go find out why, tie it to marketplace dynamics on both the demand and supply side, and bring a clear narrative to the people who need to act on it