Junior Creative, Hypebeast
$55-60k
Global leading platform for contemporary culture and lifestyle
Be an early applicant
Global leading platform for contemporary culture and lifestyle
201-500 employees
Be an early applicant
$55-60k
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- This role is ideal for someone who has worked for 1-2 years within the publisher or creative agency space, has foundational creative skills, and who is excited to grow within a fast-paced combination agency/publisher environment delivering outstanding work to clients of all sizes
- 1-2 years experience as a creative, copywriter, editor or strategist at a publisher, creative agency, or similar
- Concepting, developing and pitching campaigns aligned to client goals that fit within a specific cultural lens and make sense within a given product set
- Utilizing provided data and client creative strategy/platforms to inform creative decision making
- Translating top-line ideas into detailed strategy-led and/or creative-led campaigns
- Proposing content launches strategies and campaign rollouts
- Justifying campaign ideas and build creative arguments through research, data, and insights
- Using past campaign performance to inform new ideas
- Pitching ideas in an easy-to-understand and compelling way, both written and verbally to both internal and external stakeholders
- Experience working cross-functionally across sales, account, and production teams, prioritizing deliverables and deadlines
- In-depth understanding of the Hypebeast brand as well as the landscape of contemporary youth culture, including but not limited to: fashion, art, design, music, sports
- Proficient in Google Sheets and have experience with Adobe design suite
What the job involves
- We’re looking for a Junior Creative to join the US Creative Team in the end-to-end ideation and production of branded and white-label content, events and campaigns for our brand partners
- Working with a team of creatives, designers and writers, the role is integral to developing ideas, pitching them, and bringing them to life
- Understand Hypebeast’s platform and products, and use that knowledge to develop ideas and build campaigns that use our brand’s cultural acumen to produce content and experiences that exceed client expectations
- Participate in campaign brainstorms and provide thoughtful research, moodboarding, copy drafts, or design ideas
- Support in building pitch decks and creative materials in collaboration with strategy, production, and editorial teams
- Assist in maintaining project clarity and communication across departments by taking notes, tracking deliverables, and sharing updates
- Stay up to date with trends in fashion, streetwear, music, and culture to inspire creative contributions
- Show a proactive attitude, ask questions, and take initiative in developing your creative skill set
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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