Product Marketing Lead, Arbor Education
12 Month FTC, Maternity Leave
£63.8-75k
More information about location
2 days a week in office
We helps schools transform the way they work using data
Open for applications
We helps schools transform the way they work using data
101-200 employees
Open for applications
£63.8-75k
More information about location
2 days a week in office
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- Experience in B2B product marketing
- Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
- Strong commercial mindset, with a proven ability to identify and capitalise on market opportunities to drive revenue growth and profitability
- Experience working on multiple products within an organisation
- Minimum of 2 years experience as a line manager - you love coaching and developing people
- You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
- A passion and aptitude for data analysis, advocating for customers and critical thinking
- Confidence to present and explain ideas to colleagues - must be resilient
- Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
- A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
- Experience working with digital product and B2B sales teams to bring products to market
- Experience with customer research and surveys
- The ability to keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands
- Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
- A bias for action where no task is too big or too small
Desirable
- Experience pricing products
- Experience in or with schools, EdTech
What the job involves
- We are looking for an experienced Product Marketing Lead to join our marketing team and take ownership of our product marketing strategy at Arbor across our full suite of products
- Responsibilities for the role are to manage a team of Product Marketers and lead strategy for product differentiation, new feature release, sales enablement, product adoption, and pricing implementation
- Take ownership of the Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption
- Collaborate with Heads of Product, Sales, and Customer Success, and with your peers in the Marketing leadership team, to enable these teams to hit commercial and customer goals
- Deep understanding of the market, customer, and product suite, establishing yourself as an authority on these topics within the business
- Generate insights and research that inform your planning and messaging
- Develop a strategy that covers:
- How we position ourselves in the market
- How we tell our story in ways that are inspiring to customers
- How we translate our product capabilities and product updates into messaging that is used throughout the company, clearly demonstrating customer value
- How we execute product launches that are compelling and easy to understand for our customers
- Own go-to-market and roadmap planning alongside our Product Team Leadership
- Partner with Product, Sales and Customer on major product releases and changes in company go-to-market
- Own pricing implementation across the business, helping us to bring new and updated pricing to market
- Business partner with Customer Success and Product - delivering on a programme which drives customer value from our products
- Craft compelling, differentiated product-level positioning and key messages for Arbor’s products and new feature releases
- Understand our competitors and how to message Arbor to win against each of them
- Partner with Sales Leadership to understand how Product Marketing can support them with sales enablement and product training
- Own our library of sales enablement collateral which helps us improve our win rate
- Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs
- Own messaging and positioning that describes the value of Arbor for each customer segment
- As a member of the Marketing SLT, ensure the team is working cohesively and is on track
- Directly manage our Product Marketing Manager, ensuring they are equipped to meet their goals and to develop in their career
- Manage the budget for Product Marketing activity, reporting on ROI and ensuring value vs quality remains balanced
- Feedback on your team’s work, helping them to achieve the best possible results
- Report weekly and monthly on results, identifying success and areas to improve
- Ensure best practice use of our tooling - e.g. Hubspot, Asana
- Be a brand custodian for Arbor
Application process
- Start Date: 1st September 2025
- Phone screen
- 1st stage interview which includes a short writing task
- 2nd stage with presentation
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4.1m
EARLY VC
Dec 2018
$2.4m
EARLY VC
Total funding: $14.2m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity, Equity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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