Event Marketing Manager, Fluent
AdTech
$80-100k
+ Bonus -
Customer acquisition platform
Be an early applicant
Customer acquisition platform
201-500 employees
Be an early applicant
$80-100k
+ Bonus -
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3+ years of experience in a marketing role with a focus on field or event marketing
- A master multitasker who can confidently manage several projects simultaneously, pivot projects as needs shift, meet event goals, and execute against demanding deadlines
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Demonstrated ability to develop and execute successful event marketing campaigns and initiatives
- Proven track record of achieving business results through marketing effort
- Excels at cross-group collaboration, communication, and problem-solving
- Experience with event planning and management
- Ability to work independently and as part of a team
What the job involves
- The Event Marketing Manager is responsible for developing and executing effective marketing strategies that increase brand awareness, generate leads, and drive sales through field marketing or event marketing activations
- They will work closely with the sales team and business leaders to create and implement tactical plans that support business objectives and sales targets
- Your role will be to ensure all internal stakeholders, vendors, agencies and show managers are working together to deliver high-quality event programs with maximized ROI
- Develop and execute effective marketing events and programs to support the sales and revenue goals of the organization
- Manage marketing budget and ensure that campaigns are executed within budget and on time
- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships
- Project manage speaker submission and content, speaker selection, agenda, and overall event experience with a customer-obsessed mindset
- Strategize, build, and execute integrated marketing campaigns that drive an effective event including strategies for promotion and follow-up through; email marketing, paid and organic media, and other channels as you see fit
- Identify industry and partnership opportunities by working closely with sales and marketing to create new lead gen and co-marketing initiatives
- Lead creation of collateral, announcements, and client comms
- Oversee management of event vendors, creative assets, budget, and end-to-end event execution to ensure a successful event and positive customer experience
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics using HubSpot and/or other tracking systems
- Willingness to travel as needed to support event executions
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company benefits
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
Company HQ
Battery Park City, New York, NY
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & Chief Customer Officer)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
Salary benchmarks
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