Senior Manager of Customer Marketing, Tipalti
$145k
Office located in Foster City, CA
AI-powered platform for finance automation
Job no longer available
AI-powered platform for finance automation
1001+ employees
Job no longer available
$145k
Office located in Foster City, CA
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- 4+ years of experience in Customer Marketing, specifically within a B2B SaaS environment, preferably in the fintech sector
- Experience in managing customer reference programs, including sourcing and developing case studies, testimonials, and other customer-centric content
- Proven track record of implementing and managing successful customer marketing programs that drive engagement, retention, and advocacy
- Demonstrated success in utilizing customer advocates as key spokespeople in events, videos, and webinars
- Strong storytelling skills, with the ability to craft compelling narratives around customer experiences and successes
- Excellent communication and interpersonal skills, with a knack for building strong relationships with customers and internal stakeholders
- Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously
- Analytical mindset with experience in measuring and reporting on the success of customer marketing initiatives
- Creative thinker with a customer-first approach, constantly looking for innovative ways to engage and celebrate our customer community
- Proficiency in marketing automation and CRM tools to track and analyze customer engagement and program effectiveness
- Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus
What the job involves
- We are seeking a dynamic Senior Manager of Customer Marketing to join Tipalti
- This important role will drive important Tipalti customer programs including customer references, customer stories, advocate relationships, customer events, customer speaker engagements, customer referral programs and assist with our customer community
- This position requires prior best practices experience in B2B SaaS customer marketing and a passion for building strong customer relationships at scale through a programmatic and analytical approach
- The candidate’s success will be expected to drive increased customer engagement and loyalty, ultimately contributing to our company's growth and reputation in the fintech industry
- Customer Advocacy and Engagement: You will be responsible for implementing and running digital and physical strategies that foster strong engagement in our customer base
- This includes partnering with the Customer Success team to identify and nurture customer advocates, manage our customer newsletter and webinars, manage customer reference programs for sales, and support marketing in producing compelling content showcasing the value and impact of our solutions
- You’ll assist in the content, programming and value we deliver to our customer community
- Content Creation and Management: You will work with the Corporate Marketing and Product Marketing teams to bring impactful customer-driven content, including case studies, testimonials, and success stories, to life - on our website, sales assets, keynotes and customer videos
- Your role involves working closely with customers to capture their Tipalti experiences, creating relatable and persuasive narratives
- This content will be pivotal in demonstrating the real-world benefits of our products and services, serving as a key asset in our sales and marketing efforts
- Events and Speaker Engagements: You will curate and manage a roster of customer speakers who can effectively share their success stories and insights, being key Tipalti spokespeople at industry events, webinars, and in videos
- Your role includes maintaining strong relationships with these speakers, while continually looking to grow our customer speaker advocates across regions, use cases, personas and industries
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
Salary benchmarks
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