Marketing Automation & Campaign Manager, free2move
Mobility logistics service
Open for applications
Mobility logistics service
201-500 employees
Open for applications
201-500 employees
Company mission
Free2Move's mission is to build a neutral platform for new mobility services that encompasses all logistics solutions and providers.
Role
Who you are
- 2-5 years of experience in building and optimizing CRM programs, with measurable impact
- 2-5 years of experience designing omnichannel customer lifecycle programs
- Fluent in written and spoken English, with comfort working in an English-first environment
- Hands-on experience with Salesforce Marketing Cloud or similar CRM systems
- Experience working with brands serving customers across multiple countries and languages; agency experience is a plus
- HTML coding experience is a plus but not required
- Strong attention to detail with the ability to manage multiple tasks independently
- Proven ability to work effectively under pressure and meet tight deadlines
- Passion for customer service—excited about brand communication and constantly looking for ways to enhance our customer engagement approach
What the job involves
- The Customer Lifecycle Management (CLM) team is responsible for driving customer activation and retention.
- By utilizing marketing automation and CRM tools, this team creates lifecycle journeys that keep customers engaged with our service while introducing them to new features and products
- Plan, set up, and implement automated customer lifecycle journeys, with a focus on new customers
- Manage and oversee CLM campaigns, including content creation, journey mapping, automation, and personalization
- Develop and guide the omnichannel strategy across all markets, ensuring alignment with the customer lifecycle
- Plan and coordinate test campaigns, including A/B testing of copy, target groups, concepts, and creatives
- Create a reporting system that tracks the impact of CLM initiatives on overall customer engagement and activity
- Key Performance Indicators:
- Registration to enablement conversion ratio
- Enablement to first drive conversion ratio
- Time to first rental
- Maintaining customer eligibility (valid payment profile, valid driver’s license)
- Long-term customer satisfaction (LTCS) rentals via seasonal promotions
Our take
Free2Move provides an all-in-one car logistics service, offering services for booking parking spaces, car rental, car sharing, taxis, and electric car recharge locations. The company's services are provided across 170 countries with pricing tiers for both personal and business use and include all necessary regulations such as insurance, maintenance, and customer support.
Whilst it’s undeniable that individual online mobility services exist for each of the services that Free2Move provides, the company has made a smart move by aggregating them all into a universal easy-to-use car logistics service. Whilst the company currently provides access to both gas-powered and electric vehicles, it plans to focus on reducing its carbon footprint by focusing more on electric cars in the future.
Other plans moving forward include an expansion into America, with the introduction of ride-sharing services across five major US cities through a fleet of 3000 cars. Whilst car-sharing hasn't been a major trend in the US, CEO Brigitte Courtehoux, appointed at the end of 2022, is capitalizing on another gap in the US market by leasing its technology to US car dealers for use in their own respective rental and car-sharing services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2016
$1.1m
SERIES A
Jul 2015
$1m
ANGEL
Total funding: $3m
Company benefits
- Annual Bonus Target
- Health Insurance
- Retirement Plan
- Paid time off
- An environment that promotes career development
- Equal Opportunity employer committed to diversity and inclusivity in the workplace
Company values
- Fresh: embody the well-being
- Dynamic: permanently evolving and one-step ahead
Articles
Leadership
Brigitte Courtehoux
(CEO)23 years of experience working with Groupe PSA including 8 years as CEO. Took over the position of CEO at Free2Move in 2021.
Salary benchmarks
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