Growth Director, Influencer
Salary not provided
Senior and Expert level
Berlin
3 days a week in office
Influencer marketing platform
Be an early applicant
Influencer marketing platform
1001+ employees
B2BMarketingDigital MediaSocial Media
Be an early applicant
Salary not provided
Senior and Expert level
Berlin
3 days a week in office
1001+ employees
B2BMarketingDigital MediaSocial Media
Company mission
To shape the future of marketing by humanizing brands.
Role
Who you are
- Proven experience in consultative sales, business development or client leadership within a creative agency, influencer marketing agency or platform ecosystem
- A strong understanding of how creative, strategy, and production intersect to deliver full-funnel marketing outcomes
- Demonstrable success in leading complex pitches, managing RFPs and closing seven-figure+ deals
- Commercial acumen with the ability to translate client challenges into actionable creative and strategic solutions
- Excellent communication skills, with confidence presenting to senior clients and internal stakeholders alike
- Highly organized and proactive - able to balance multiple priorities and work collaboratively across teams
- A passion for the creator economy, the future of media, and building brands through creativity and influence
What the job involves
- In this newly created role, you will be responsible for driving sustainable growth for Influencer in the DACH market. You will lead high-value new business and sales conversations, develop innovative revenue streams, and strengthen our position as a trusted, consultative partner to leading brands and platforms
- We work with some of the largest advertisers and brands in the region, and want to continue our trajectory in this regard to become the creator marketing partner of choice for the world’s leading brands. You’ll lead the charge into market and take ownership of our sales execution; identifying, shaping and winning high value opportunities that grow our presence with the world’s leading brands
- You’ll collaborate cross functionally with Marketing, Client Services, Creative Strategy, Production and Measurement to craft bold, insight-led proposals that open new doors and deliver measurable outcomes
- As one of the founding members of the new Growth function, you’ll play a defining role in shaping how Influencer approaches sales and commercial/revenue growth for years to come
- You’ll be one of our first hires into the new Growth team, helping to design and build how we sell, win, and grow
- You’ll be representing Influencer at events, building relationships, and spotting opportunities before anyone else
- The chance to be out in-market, collaborating directly with platform partners and some of the world’s most innovative brands
- Responsible for revenue growth, sales and closing new business - initially for the broader business, and later, with vertical specialism
- Lead new business opportunities from first conversation to signed deal - including RFP responses, proactive outreach and strategic pitch development
- Drive proactive outbound strategy - mapping white space, identifying target sectors, and creating tailored approaches for key decision makers
- Conduct market and competitor research to uncover new categories, emerging trends and whitespace opportunities for Influencer to lead in
- Build and maintain a strong personal network across brands, agencies and platforms - attending industry events, client dinners, and entertainment opportunities to deepen relationships and position Influencer front of mind
- Balance strategic relationship-building with relentless pursuit of new business - moving fluidly between hunting and farming to create sustainable revenue growth
- Work collaboratively with Client Services, Creative Strategy, Production and Measurement teams to deliver compelling, insight-led proposals that meet client goals
- Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business
- Develop and maintain a clear understanding of the influencer and creator landscape - platforms, tools, and evolving media behaviours
- Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business
- Measures of success - in the first few months, you will have:
- Established yourself as a trusted senior commercial/sales partner internally and externally
- Led or supported multiple successful pitches end-to-end, from discovery to delivery handover
- Built a pipeline of qualified new business opportunities and supported conversion of inbound leads
- Demonstrated consultative sales excellence - able to discuss delivery models, measurement, and creative strategy with confidence
- Contributed to shaping the UK Growth playbook, working closely with the VP of Growth to refine our go-to-market approach
- Reporting of the role: VP of Growth, EMEA
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify. With the growing shift towards influencer marketing, the company is poised to capitalize on this trend and extend its global reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
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