Growth Marketing Manager, Tebra
$90-110k
Digital healthcare tool provider
Open for applications
Digital healthcare tool provider
1001+ employees
Open for applications
$90-110k
1001+ employees
Company mission
To unlock better healthcare for every patient by getting your independent practice the right technology and support to thrive.
Role
Who you are
- 4+ years of experience in conversion rate optimization and chat strategy development, ideally in a B2B marketing environment
- Proven expertise in CRO across paid media microsites, landing pages, and email campaigns, with strong A/B testing and multivariate testing skills
- Familiarity with Qualified’s (or similar chat vendor’s) suite of tools and expertise in managing chat vendor relationships
- Strong knowledge of landing page builders and CMS systems (e.g., WordPress)
- Working knowledge of paid media strategies and email marketing optimization
- Skilled in data analysis and tools like Salesforce, Marketo, Google Analytics, and VWO
- Ability to communicate data insights effectively to cross-functional teams and leadership
- Familiarity with HTML/CSS/JS and platforms like Marketo and Salesforce is a plus
What the job involves
- We are searching for a Growth Marketing Manager to accelerate Tebra’s demand generation through innovative strategies and execution
- This role will focus on optimizing conversion rates across paid media microsites, landing pages, email campaigns, and more
- This role will also develop and manage advanced chat strategies leveraging our vendor’s suite of tools
- Through data and experimentation, you will uncover opportunities to enhance user experiences, drive demand, and increase conversions
- As a key collaborator, you will partner with cross-functional teams such as sales, growth operations, and digital marketing to ensure seamless execution and alignment on business objectives
- This role is central to Tebra's overall success, combining strategic thinking, technical expertise, and creative problem-solving
- Strategic Testing & Optimization:
- Design and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns
- Identify testing opportunities within campaign workflows in collaboration with the demand generation team
- Develop optimization strategies for layouts, content, modules, CTAs, and functionality to improve conversions on landing pages and via email
- Data Analysis & Insights:
- Measure statistical significance and incremental impact of tests using tools such as Salesforce, Google Analytics, and VWO
- Communicate data-driven insights to stakeholders across growth operations, marketing programs, content, and creative teams
- Channel-Specific Focus:
- Create and refine high-impact landing pages for paid advertising
- Collaborate with the database marketing team to improve email campaign performance through CRO strategies
- Contribute to campaign-level testing on paid channels (Paid Search, Paid Social, PPL, etc..) to optimize prospect journeys and maximize ROI
- Roadmap Ownership:
- Build and manage quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals
- Chat Strategy Execution:
- Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows
- Train and manage AI chatbots, tailoring their performance to enhance customer engagement and demand generation
- Strategically place chat experiences across web properties to maximize engagement and conversions
- Performance Monitoring:
- Regularly analyze chat performance metrics, iterating strategies to improve interaction quality, response accuracy, and lead qualification
- Collaborate with sales and marketing teams to align chat strategies with broader acquisition and engagement goals
- Chat Vendor Management:
- Lead the partnership with Qualified, ensuring effective use of their tool offerings (e.g., chatbots, conversation routing, and real-time visitor insights)
- Stay updated on Qualified’s latest features and best practices to incorporate into Tebra’s chat strategy
- Serve as the primary contact for Qualified, ensuring seamless tool integration and vendor communication
Our take
The digital age has demanded that healthcare providers offer services that are more modern but human. Tebra – a marriage of Kareo and PatientPop – offers cloud-based clinical and practice management software for independent healthcare practices that strive to achieve this goal.
Tebra already serves more than 100,000 providers in the United States, providing care to a total of nearly 100 million patients. Its genesis, a company merger between clinical and financial software and a leader in practice growth technology, has led to an all-in-one platform that is the first of its kind to serve a complete operating system for practices. Whilst competition among similar infrastructure grows, it remains a huge market in which both patients and practitioners are clamouring for solutions, allowing space for new and existing companies to build.
Tebra was recognized with a '2023 Best Place to Work' award by Built In and the future of the company seems rooted in observing and acting. Recent funding, bringing its valuation to over $1 billion, will go towards expanding solutions that respond to modern demands, such as building an online network that connects patients to the right providers; the healthcare equivalent to social media.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2022
$72m
EARLY VC
Nov 2021
$65m
SERIES A
Total funding: $137m
Company benefits
- Compensation: Employee referral program; stock options.
- Hybrid working model: Equipment stripend when hired; monthly work-from-home subsidy; indoor-outdoor workspaces.
- Time off: Flexible, paid time off; 10 paid holidays; employee recharge days.
- Physical well-being: Financial health tools; gym pass; fun express; annual fitness challenge; Obé Fitness
- Competitive medical, dental, and vision insurance
- 401k
- Employer-funded HSA
- Life and disability insurance
- Employee assistance program
- Accident insurance, critical illness insurance, legal & identity theft protection, pet discount program
- Learning: Mentorship program; professional development training; employee resource groups; dedicated DE&I; special events and speakers; LinkedIn learning lifeworks
- Team building: Community volunteer events; sponsored team events and sports; Recognition Program
Company HQ
Corona Del Mar, Newport Beach, CA
Leadership
Dan Rodrigues
(Co-Founder & CEO)Previously co-founded Scout and Kareo, serving as CEO for both. Experience as a Software Engineer for RealNetworks and a Managing Partner for Skematix.
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