Lead Marketing Analyst, Lyft
CA$205-256.3k
More information about location
3 days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
CA$205-256.3k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- Bachelor’s degree in Business, Analytics, Statistics, or related field
- Nice to have: Masters: Business Administration; Economics; Statistics, Supply Chain or related area
- 5-8 years’ experience in data analytics, project management, business, or related
- Strong ability in building decision making frameworks and data analysis, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
- Very strong attention to detail, experience developing processes to implement strategy
- Ability to think strategically about complex and unstructured business problems, leading to recommendations and action plans
- Strong written and verbal communication skills for internal stakeholders, including senior leadership
- Ability to effectively and independently build and maintain cross-functional relationships with stakeholders, manage multiple competing priorities, and drive projects to completion
- Experience with a two-sided marketplace is especially desirable
- Highly proficient in SQL and Excel/Google Sheets; Proficiency in Python is a plus
- Entrepreneurial self-starter - you naturally take ownership, look for opportunities, and do whatever it takes to drive results
What the job involves
- Data and analytics are at the heart of Lyft’s marketing strategy and decision-making
- The Marketing Analytics Manager is a critical strategic decision making leader within the Marketing team
- As part of the Marketing Strategy and Operations team, this role will be instrumental in the development of marketing plans and strategies, and the definition and measurement of key metrics for each marketing campaign
- Manages the Marketing Analytics team members
- Marketing Strategy: Collaborate with leaders to develop and implement data-driven marketing plans aligned with business objectives
- Partner to MLT/XLT to set targets, develop framework for analysis, and execute full analysis
- Set Marketing KPIs and targets: Ensure org efforts focus on the right outcomes, aligned with brand and PMM strategy and company goalsOversee org-level tracking and reporting, and partner with CMI, FP&A and DS to size/measure impact of initiatives and individual campaigns
- Data Collection and Analysis: Gather data from multiple sources to analyze customer behavior, campaign performance, and market trends
- Campaign Performance Evaluation: Measure the effectiveness of marketing campaigns across various channels using key metrics like click-through rates, conversion rates, and ROI
- Data Visualization: Present findings through clear and concise data visualizations to effectively communicate insights to stakeholders
- Trend Forecasting: Analyze data to identify emerging trends and predict future market behavior to inform strategic planning
- Customer Segmentation: Segment customer data to develop targeted marketing strategies for different customer groups
- Competitive Analysis: Monitor competitor marketing activities to identify opportunities and potential threats
- Attribution Modeling: Analyze customer journeys to understand how different marketing channels contribute to conversions and optimize campaign attribution
- Team Development: Oversee and develop Analytics team members
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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