Digital Marketing Manager, Mendix

• The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset
• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
• Experience working directly with marketing agencies, consultants, and third-party vendors
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing

Desirable

• The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships
• This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels
• This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution
• Serve as the primary day-to-day contact for digital marketing agencies and external partners
• Manage agency scope, deliverables, budgets, timelines, and performance expectations
• Lead regular planning sessions, status meetings, and business reviews with agency partners
• Evaluate agency performance and identify opportunities for optimization and increased efficiency
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards
• Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers
• Develop requirements, scopes of work, and success criteria for vendor engagements
• Manage RFP processes, vendor selection, onboarding, and contract support activities
• Partner with procurement, finance, and legal teams as needed to support vendor relationships
• Track vendor performance and ROI to advise future investment decisions
• Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies
• Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives
• Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution
• Support the development of marketing plans that drive awareness, engagement, and demand generation
• Manage day-to-day digital marketing workflows, calendars, and operational processes
• Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities
• Ensure marketing programs are delivered on time, within budget, and according to established quality standards
• Identify process improvements that increase team efficiency and operational effectiveness
• Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities
• Supervise key marketing, digital, and vendor performance metrics
• Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities
• Develop reporting and insights that help guide future marketing investments and strategic decisions
• Monitor industry trends, competitive activity, and emerging digital marketing best practices
• Success Metrics:
• Agency performance against established KPIs and service-level expectations
• Successful delivery of digital marketing initiatives on time and within budget
• Stakeholder satisfaction across brand, campaign, and digital marketing teams
• Effectiveness and ROI of third-party vendor relationships
• Operational efficiency improvements and process optimization outcomes
• Brand consistency across digital channels and campaigns