Performance Marketing Lead, Housecall Pro
$93.5-110k
Plus equity
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
Be an early applicant
$93.5-110k
Plus equity
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- 4 years of hands-on experience in performance marketing with a focus on paid search and other Google properties
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
- Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4 (GA4)
- Strong quantitative skills and experience working with campaign data to optimize performance
- Experience with Google Ads Scripts or API integrations preferred
- Effective communicator with experience presenting performance insights and recommendations to stakeholders
Desirable
- Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
- Strong analytical mindset and comfort working with large data sets in spreadsheets or dashboards
- Strategic thinker with the ability to balance quick wins with long-term experimentation
- Curious, results-oriented, and self-motivated with a passion for performance marketing innovation
- Collaborative approach and ability to work across teams to align on messaging, targeting, and funnel optimization
What the job involves
- As the Lead, Performance Marketing, you drive the strategy, execution, and optimization of paid acquisition initiatives across multiple digital channels
- You own campaign planning and performance management for key growth levers including paid search, display, and emerging platforms
- As a subject matter expert, you lead experimentation, creative testing, and audience segmentation to maximize ROI and drive scalable customer acquisition
- You collaborate cross-functionally with product marketing, brand, analytics, and lifecycle teams to build integrated campaigns that deliver full-funnel impact
- You apply a highly analytical mindset and a test-and-learn approach to drive efficiency, uncover growth opportunities, and improve campaign outcomes. In this role, you contribute to the evolution of our performance marketing strategy and play a pivotal role in achieving company growth targets
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Own execution, optimization, and performance across key paid marketing channels, including Google Ads, Directories, and new platforms
- Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
- Develop and manage a performance roadmap that prioritizes high-impact experiments and long-term channel scaling
- Leverage AI tools and automation to improve campaign efficiency, reduce manual work, and accelerate testing velocity
- Collaborate cross-functionally with analytics, lifecycle, and content teams to align campaigns with broader funnel goals
- Analyze performance data from internal and third-party sources (i.e. GA4, ad platforms, BI dashboards) to uncover insights and drive strategic recommendations
- Lead the development of new audience segmentation strategies and targeting initiatives to improve campaign relevance and personalization
- Champion creative innovation by working closely with design and brand to develop and test high-performing ad concepts
- Proactively identify areas for workflow optimization and implement process improvements to elevate marketing operations
- Contribute to budget planning, forecasting, and reporting efforts, ensuring alignment with growth goals and efficient resource allocation
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming.So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(Co-Founder & Chief AI Officer)Previously CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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