Creator Marketing Central Team Lead, air up
Scent-based taste drinking system
Be an early applicant
Scent-based taste drinking system
201-500 employees
Be an early applicant
201-500 employees
Company mission
air up's mission is to do something good for people’s health, and also for the environment.
Role
Who you are
- You are a passionate people leader, and you are only waiting for the chance to bring a unique product of one of the fastest growing consumer brands to the next level?
- You have 5+ years of experience in content creator marketing, of which you worked +2 years in a position with functional as well as disciplinary leadership responsibilities
- You have ideally experienced in an influencer marketing environment, have worked in a fast-paced consumer brand or FMCG environment, and you have a proven track record of successful, engaging campaigns or content collabs/partnerships
- You are a social media expert with strong marketing communication skills and a creative understanding of how to build up a funnel. Your strong strategic competence makes it easy for you to conceptualize the content creator marketing approach on region, market, or campaign level
- You work data driven and have a good analytical understanding of marketing and campaign KPI’s combined with strong Excel/Google sheet skills
- You are fluent in English, all other languages are a plus
What the job involves
- You lead the creator marketing teams of 2 countries (Netherlands/Belgium,DACH) strategically as well as operationally, considering the company goals and marketing mix in combination with the local market needs
- You oversee the allocation of a 6-digit budget across markets, channels, and formats to enable each team to spend it efficiently
- You are the sparring partner for your team members, support them regarding the conceptualization of marketing campaigns and develop structures and processes to fuel efficiency
- You ensure engaging and entertaining content to go live across all funnel steps in each of the markets by bringing an in-depth understanding of channels, formats, and content trends to the teams as well as by being a great creative sparring partner to them
- You steer local teams by translating global strategy & frameworks into local roadmaps
- You review and report performance for all markets, indicating areas of optimization
- You develop local teams to ensure growth and upskilling of all teamies
- You ensure gold star content for teams, through reviewing local influencer content and helping teams improve to ensure creative, unique and engaging content reflecting air up's brand standards
- You focus strategically on local regions to ensure Awareness, interest and ROI, creative excellence, through local team creator selection, briefing and execution as related to business goals
Our take
Everyone knows how important it is to drink water, but with so many alternative drinks available and global consumption of sugar at an all-time high, water is not often our first choice of hydration. The alternatives invariably contain untold amounts of sugar, additives, and more. So consumers are forced to choose between taste or health.
air up has developed a refillable bottle that turns plain tap water into flavoured water. By transporting scent through air and using the biological effect of retronasal olfaction, the brand has created an impression of taste that is actually scent. The idea redefines drinking water in a way that enables consumers to drink flavoured drinks that are additive-free and sugar-free.
The business aims to be conscious of people’s health and the environment. Compared to the average bottled drink, air up uses far less plastic. And, the small, lightweight scent Pods mean that the logistics are carbon-efficient and kinder to the planet. It's growing fast: so far, the startup has raised a total $67.8 million over the course of 5 funding rounds.
Since its launch on the market in July 2019, the company has already reached in excess of €100M in revenue and has served more than 1 million customers across Europe. This has already led to a huge reduction in single-use plastic and a decline in sugar consumption.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$45.7m
LATE VC
Oct 2020
$20.6m
SERIES A
Total funding: $75.1m
Company benefits
- 🏖 30 days of vacation
- 💻 remote-first approach
- 🏷 discount on our products
- 💰 employer-funded pension
- 👟 discount on Urban Sports Club
- 📈 personal development
- 🎉 regular team events
- ☕️ free coffee & fruit
- 🏁 start-up spirit
Company HQ
Berg am Laim, Munich, Germany
Leadership
Lena Jüngst
(Chief Evangelist & Co-Founder)Lena Jüngst achieved a Bachelor's Degree in Product Design & Industrial in 2016 before co-founding Air Up in 2018.
Tim Jäger
(CR&DO & Co-Founder)Became a Product Design Intern after leaving a career as a watchmaker. Created the first air up prototype with Lena Jüngst as part of a bachelor thesis alongside co-founder Lena Jüngst.
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