Paid Search Manager, MiQ Digital
+ Annual bonus and profit share
Programmatic advertising agency
Be an early applicant
Programmatic advertising agency
1001+ employees
Be an early applicant
+ Annual bonus and profit share
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- Minimum 4 years of experience running paid search (SEM)campaigns within these platforms (Google Ads/SA360, Microsoft)
- Minimum 4 years of experience with these platforms: Google Analytics, GTM, Tableau (or similar data visualization tools)
- Proven track record of driving ROAS/ROI through paid search
- Knowledge of landing page optimization and A/B testing methodologies
- Clear evidence of servicing advertisers to a high standard
- Experience managing and planning paid search strategy, presenting to clients and executing as per plan
- Client Services background is advantageous but not required
- Strong mathematical and analytical skills are essential
- A start-up mind-set
- Flexible and adaptable as a team player with strong communication skills
- Ability to multitask, prioritize and stay organized
- Excellent Excel and powerpoint skills for client reporting and insights
- A can-do attitude to provide energy, drive and enthusiasm
- A dream to grow your career as the company scales
- Ability to navigate competing deadlines and prioritise tasks
- Eager to work directly with clients
- Technically and analytically astute
- Strong troubleshooting ability, clear systematic approach to problem solving
- Strong communication skills and an ability to work both independently and contribute within a team environment
- Ability to problem-solve, work independently, and identify potential risks
- Eager to learn new systems, technologies, and advertising techniques
- Alignment with MiQ's core values/culture
What the job involves
- MiQ is looking for a Paid Search Manager to join the team. The Paid Search Manager role is for individuals who are looking to diversify their paid search experience and be part of a team that is looking to launch their paid search arm in Canada
- This role will not only execute campaigns but will be asked to innovate the way that we trade at the same time. You will join a global company with a global culture to match
- We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development. This is a new and exciting endeavour for MiQ and we are looking for passionate, driven people to join us!
- Develop comprehensive SEM strategies aligned with business objectives
- Brainstorm ideas for marketing campaigns and paid advertising
- Conduct keyword research, competitor analysis, and industry trend monitoring
- Collaborate with other digital marketers to align campaign strategies and goals for clients
- Learn about the MiQ product stack and how search fits into our offering
- Proactively introduce new ideas and initiatives while staying current on emerging trends
- Stay current with industry trends and platform updates
- Create and manage search engine marketing (SEM) campaigns
- Build out media buys for various platforms and oversee the day-to-day execution of paid media
- Ensuring that campaigns are hitting required pacing and performance KPIs in order to achieve client goals through consistent optimizations
- Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles
- Analyze, review and report on the effectiveness of paid campaigns to maximize results and make a recommendation for future campaigns
- Report back weekly and when necessary to management on:
- PPM (Pacing, Performance, Margin) for accounts you are responsible for
- Bandwidth
- MiQ reputational risks & servicing risks
- Right to play risks
- When campaign budgets are shifting more to other 3rd parties
- Meet with clients to determine their goals and budget
- Advise clients/stakeholders on costs, expectations, outcomes, and processes
- Provide actionable insights on campaign performance to relevant stakeholders
- Disseminate best practices and learnings across other MiQ teams
- Create dashboards, reports (weekly, monthly, quarterly), and present data, recommendations and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of the campaigns
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment​. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
NoMad, New York, NY
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 19 more jobs at MiQ Digital