Email Marketing Manager, Cosm
$105-140k
End-to-end solutions for immersive experiences
Job no longer available
End-to-end solutions for immersive experiences
201-500 employees
Job no longer available
$105-140k
201-500 employees
Company mission
To bring people the future of entertainment, today.
Role
Who you are
- BA/BS degree in Business, Journalism, Communications, Marketing or equivalent preferred
- Minimum 5 years of related digital experience in an email marketing, analyst or agency capacity
- Experience developing, planning, launching and analyzing email campaigns and digital marketing plans for retail brands
- Strong copywriting skills a plus
- Strong presentation and communication skills
- Strong project management, multi-tasking and prioritization skills with attention to detail
- Highly responsive with ability to work in a fast-paced, dynamic team environment
- Understanding of CRM systems and how to build audience segments
- Experience working with product teams
- Ability to track, analyze, and report on digital metrics to guide future efforts
- Hands on experience working with social media management tools
- Understands digital analytics tools including GA4 (Google Analytics.)
- Knowledge of MS Office software & Google Suite
- Availability to work on weekends and holidays to support tentpole moments
What the job involves
- Cosm is seeking an analytical and strategic Email Marketing Manager to join our marketing team
- This role will be responsible for optimizing and expanding email marketing efforts, incorporating best practices, testing, personalization, and localization to unlock performance and drive revenue
- The ideal candidate will be data-driven and highly analytical, leveraging data to make informed decisions, identify opportunities, and expand the footprint of these channels
- The role will be responsible for working collaboratively with cross-functional teams to effectively drive the launch calendar with an eye to constantly optimizing and iterating to achieve the best possible results
- Develop and manage email marketing campaign strategy and delivery, including planning, targeting, segmentation, and deployment of email campaigns that align with our business objectives
- Design and manage automated email workflows, including welcome sequences, nurture campaigns, and retention strategies, in partnership with the Product Marketing manager for venues
- Partner with the creative services team to produce creative, persuasive, and succinct copy designed to drive engagement through email marketing
- Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan, in partnership with the Strategy team
- Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our email programs
- Track, analyze, report and optimize email marketing - keeping stakeholders informed of performance wins, opportunities, and risks
- Utilize A/B testing and performance analysis to optimize email content, subject lines, send times, and segmentation strategies for maximum effectiveness
- Ensure all email marketing activities comply with relevant regulations, including GDPR, and other applicable laws
- Work closely with the marketing and design team to translate brand and messaging guidelines and creative concepts into compelling emails that resonate with our target audience
- Liaise with sales and CRM administrators to ensure email marketing efforts are delivering in line with their goals
- Establish and sustain day-to-day community management and overall digital brand maintenance
- Manage external email partner and vendor relationships, as well as platforms
Our take
To advance the future of immersive entertainment, Cosm delivers technology to heighten the live experience across sports and entertainment, science and education, and parks and attractions.
Its approach is to build "Shared Reality", where the virtual and physical worlds are brought together to make truly memorable moments. Its venues such as The Dome and The Hall are designed to offer more than just a seat, with immersive digital experiences built-in.
Cosm already boasts partnerships with the likes of the NBA, UFC and sports broadcasters including ESPN - suggesting that interest from the sports industry is high. The company also raised recent funding that will support the opening of new venues in places such as Dallas and Atlanta.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jul 2024
$250m
LATE VC
Total funding: $250m
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Jeb Terry
(CEO, not founder)Managing Director at Mirasol Capital. Former President at Double Seven Sports. Co-founded and was CEO at Unblockable.
Salary benchmarks
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