DigitalOcean offers computer network and storage capabilities that enable its users to quickly set up online businesses. Straightforward tools and attractive pricing have attracted hundreds of thousands of customers in the last decade, including pop superstar Beyoncé, who hosted a new album release on the company’s servers during its early years.
DigitalOcean has a strong customer base, but must continue to improve to stay relevant in such an extremely competitive space. The company battles with rivals such as Amazon Web Service, Microsoft Azure and Google's Cloud Platform, which are the undisputed leaders in the cloud computing market. Wisely, DigitalOcean avoids direct confrontation with these giants by focusing more on small businesses and startups and providing more savings opportunities for its users.
The company has boasted clients such as GitLab, Slack and HashiCorp amongst its impressive lists of customers. Additionally, the company has acquired Cloudways in a move to further simplify workflows for its clients that are looking to scale their digital businesses, it opened a new data center in Sydney, and expects to see a revenue rise between 9% and 12% over 2024.
Kirsty
Company Specialist at Welcome to the Jungle
