Influencer Marketing Coordinator, PetLabCo.
£30-35k
+ Bonus
3 days a week in office (Tower Hill, London)
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
Be an early applicant
£30-35k
+ Bonus
3 days a week in office (Tower Hill, London)
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- This role is ideal for someone who is naturally social, loves talking to creators, is super organised, and is passionate about building brand love through influencer marketing
- You’re naturally personable and love connecting with people – whether that’s via email, DMs, or face-to-face calls
- You have experience working with influencers or in a creator-focused environment (agency, brand, or platform side)
- You’re highly organised and process-driven – managing multiple relationships and details doesn’t phase you
- You understand social media and what makes creators stand out
- You’re proactive, resourceful, and thrive in a fast-paced environment
- You care about delivering great experiences for creators and being the “face” of a brand they trust
- 1–2 years experience in influencer marketing, partnerships, social media, or community engagement roles
- Comfortable with high-volume outreach and CRM tools/platforms
- Experience working in or with DTC/Ecommerce brands is a plus
- Exceptional written and verbal communication skills
- Detail-oriented with excellent organisation and multitasking skills
- Self-starter who thrives in fast-moving environments
What the job involves
- We’re looking for an ambitious, people-oriented Influencer Coordinator to help us scale one of the most exciting marketing channels in our business: influencers
- This role will play a critical part in building out and nurturing our influencer community – from micro-creators to macro-influencers – and drive content creation that boosts brand visibility, engagement, and performance
- You’ll be responsible for sourcing, qualifying, and reaching out to creators across social platforms, building personal relationships with them, and helping grow our influencer program through thoughtful outreach, seamless communication, and content coordination
- Research, identify, and source influencers across three tiers: micro (gifting), mid-tier (paid collaborations), and macro (strategic partnerships)
- Initiate and manage outreach across email and social DMs, ensuring high responsiveness and creator engagement
- Build and nurture authentic relationships with creators, ensuring they feel valued, informed, and supported
- Act as a reliable point of contact for influencer communications – answering questions, coordinating content needs, and supporting negotiation where required. Also forwarding creator feedback to inform decisions and improve the process
- Maintain and update influencer CRM tools/platforms, ensuring all records are current and accurate
- Collaborate with the Influencer Marketing Manager to execute campaign briefs and align outreach efforts with broader brand goals
- Track outreach performance, influencer response rates, and content pipeline
- Continuously look for new tools, platforms, and outreach strategies to improve scale and efficiency
- Responsibilities Breakdown:
- 20% Influencer Research & Sourcing
- 40% Outreach (Email/DM)
- 30% Influencer Relationship Mgmt
- 5% Platform/Data/CRM Management
- 5% Campaign Briefing & Support
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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