Director of Product Marketing, Consumer Edge
$170-200k
+ Bonus + Equity
Consumer data solutions
Be an early applicant
Consumer data solutions
101-200 employees
Be an early applicant
$170-200k
+ Bonus + Equity
101-200 employees
Company mission
To inform better business decisions with data-driven insights, globally.
Role
Who you are
- 8–12 years of product marketing experience in B2B software, data, or analytics,
- Strong cross-functional leader with hands-on experience partnering with Product, Sales, Customer Success, and Marketing to drive effective GTM for complex, data-driven products
- Proven success from product launch through adoption and lifecycle programs. Proven ability to partner closely with outbound marketing to drive execution
- Deep understanding of B2B buyer/user personas and journeys; skilled at identifying customer needs and translating trends into compelling product propositions
- Proven ability to create differentiated positioning and value propositions in complex B2B markets. Exceptional storyteller and analyst who can equip commercial teams with clear, value–led narratives (backed by data)
- Highly analytical and metrics-driven, with experience defining KPIs and using performance insights to refine GTM strategy
- Entrepreneurial, adaptable communicator with the ability to influence stakeholders and thrive in a fast-paced, high-growth environment
- Excellent communication skills and ability to influence stakeholders at multiple levels
- Experience with Salesforce, HubSpot, or other marketing automation and enablement platforms
- Bachelor’s degree required; MBA preferred
What the job involves
- Consumer Edge is hiring a Director of Product Marketing with experience in B2B SaaS and in leveraging consumer data to shape strategy, drive growth, and influence business outcomes across global markets
- The director will own the positioning, messaging, and go-to-market (GTM) strategy for key products in our portfolio.
- They will partner closely with Product, Sales, and Marketing to define how our offerings show up in the market, craft launch strategies, and ensure we clearly connect customer needs to product value at every touchpoint
- Shape and execute go-to-market strategy for CE’s core data products, driving alignment across Product, Sales, Marketing, and Customer Success
- Develop differentiated positioning and messaging that clearly differentiate CE’s market presence and resonate with priority buyer personas
- Partner with Product on launches and releases and lead the product GTM; owning GTM planning, enablement content, launch readiness, and working cross-functionally with Product, Sales, Customer Success, Insights, and outbound Marketing to deliver seamless launches and consistent brand presence
- Create and refine high-impact sales and marketing assets, and run a competitive intelligence program that informs product and GTM decisions
- Engage directly with customers and market influencers to capture insights, shape roadmap prioritization, and optimize messaging over time
- Establish and lead cross-functional GTM alignment through a GTM Council and Customer Advisory Board to guide launches, strategy, and market feedback loops
- Define and lead the voice-of-customer programs to surface insights from clients, prospects and market influencers; turning those insights into actionable roadmap and GTM adjustments
- Analyze campaign and GTM performance metrics, using insights to refine messaging, positioning, and targeting over time
Our take
In an uber competitive equity market, investors of all stripes are looking for different ways to find an edge over their peers. For B2C companies with a great deal of activity, one such method is driving insights from consumer data. And Consumer Edge is responding to this increasing demand for accurate, timely consumer spending data.
The company is focused on providing best-in-class alternative data products and tools. On top of these alternative data-sources, the company delivers boutique insights, data feeds and templates to ensure actionable insights can be derived in a timely fashion.
Recently, it has become clear that Consumer Edge is seeking inorganic growth with targeted acquisitions of competitors in the space, largely in international markets. For example, an acquisition of German-based Qentis has boosted their client base considerably while offering new opportunities for synergies with the leading provider of privacy-compliant European transaction data. This strategic push not only expands their global footprint but also positions Consumer Edge well for long-term growth in an increasingly data-driven privacy-conscious market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Jan 2023
$60m
LATE VC
Total funding: $60m
Company benefits
- Health Empowerment: Take charge of your health with our comprehensive healthcare benefits, including a Health Savings Account (HSA) and a Healthcare Flexible Spending Account (HCFSA)
- Flexible Work Environment: Embrace a remote-first workplace that offers the freedom to work from anywhere
- Holistic Support: Receive support for your financial, physical, and mental well-being through our holistic wellness program
- Complete Health Coverage: Access mental, dental, and vision care, along with an Employee Assistance Program, to ensure comprehensive health coverage for you and your loved ones
- Financial Security: Protect your income and plan for a secure retirement with our income protection and retirement plans
Company HQ
Midtown East, New York, NY
Leadership
Bill Pecoriello
(Founder & CEO)Founder and CEO of Good Deeds. Also the co-founder of Sweet P Bakery and Crumb Together Bakery. Previously a Managing Director at organ Stanley and a Partner/Analyst at Sanford C. Bernstein.
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