Field Marketing Manager, SonicWall
Network security solutions
Job no longer available
Network security solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide companies with technology that is as affordable as it is effective.
Role
Who you are
- Proven experience in B2B marketing, with a focus on field or regional marketing roles
- Experience in channel environments and the IT security industry are of advantage
- Autonomous and structured way of working
- Strong project management skills with the ability to multitask and prioritize tasks effectively
- Excellent communication, collaboration and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
- Analytical mindset with proficiency in data analysis tools and techniques
- Creative thinker with a passion for innovation and problem-solving
- Ability to travel frequently within assigned regions as needed
- Fluent in German and English
What the job involves
- SonicWall seeks a dynamic Field Marketing Manager to spearhead the planning, development, and execution of all field marketing endeavors across the Central and Eastern Europe
- In this pivotal role, you will collaborate closely with the EMEA Field & Partner Marketing Director and regional sales leadership to craft and implement a robust marketing strategy aligned with the region's business objectives and growth targets
- Using all tactics of the marketing mix, including but not limited to digital campaigns, social media, webcasts and events, the role will own the strategic planning as well as tactical execution and analysis of marketing programs
- The position requires a blend of strong marketing execution and communication capabilities along with an ability to build and manage relationships with both internal and external (partner) marketing, sales and executive teams
- As a small but highly interactive and engaged team we look for an energetic, upstart marketing professional, that can work autonomously but loves to interact with others, doesn’t hesitate to build relationships across countries, continents and cultures and brings a strong team spirit
- Develop Regional Marketing Strategies: Create comprehensive marketing plans tailored to specific regions to achieve business objectives and drive revenue growth, both directly and through/with our community of partners and distributors
- Event Planning and Execution: Organize and execute various events such as trade shows, conferences, workshops, and product launches to engage with target audiences and generate leads
- Collaboration with Sales Team: Work closely with the sales team to understand their needs, provide marketing support, and ensure alignment between marketing activities and sales objectives
- Lead Generation: Implement lead generation campaigns utilizing a mix of online and offline channels, including email marketing, social media, direct mail, and advertising
- Content Development: Collaborate with the content marketing team to create compelling marketing materials, including brochures, case studies, whitepapers, and presentations, tailored to regional audiences
- Market Research and Analysis: Conduct market research to understand customer and partner needs, industry trends, and competitive landscape in each region. Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies
- Budget Management: Develop and manage marketing budgets for assigned regions, ensuring efficient allocation of resources to maximize ROI
- Partnership Development: Identify and cultivate partnerships with local organizations, industry associations, and influencers to expand brand reach and drive customer acquisition
- Brand Representation: Serve as the primary brand ambassador in assigned regions, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints
- Leadership: Provide guidance and support to regional sales teams, partners, distributors and external agencies to ensure successful execution of marketing initiatives
Our take
As workplaces become more distributed, and cyberattacks get smarter and more frequent, companies require more robust cybersecurity systems to protect themselves and their customers. SonicWall offers next-gen firewalls and cybersecurity solutions for hyper-distributed spaces, to allow businesses across industries to protect their vital infrastructure and data.
SonicWall was founded in 1991, and has continuously delivered internet security solutions and appliances for the evolving digital world. Its Boundless Cybersecurity products can stop targeted cyberattacks and manage remote workforce access, as well as facilitate secure cloud adoption, zero-trust security, and more. In addition, the company publishes the world’s most quoted ransomware threat intelligence in the SonicWall Cyber Threat Report.
In 2022, SonicWall was awarded the CRN Annual Report Card Award for Enterprise Network Security, showing that it is a top technology vendor in its field. The company continues to improve its products, with several recent and future releases contributing to enhancing the protections it offers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Educational Assistance: we enhance formal training with individualized development programs, mentoring, networking, stretch assignments and growth opportunities
- Time to Recharge: with paid time off, ample holidays and a great work-life balance, our employees have the time they need to rest and come back with new and fresh ideas
- Rewards for Your Achievements: long and short-term incentive programs reward your achievements both this year and down the road
- The Ability to Make a Difference: our community efforts, charity drives and other involvement programs allow us to work towards a better world together
- Wellness Programs That Support the Whole You: we put employee health and wellness first because it is essential for the health of our business
Company values
- Innovation - We provide cutting-edge security solutions to organizations of all sizes. SonicWall’s threat intelligence enables customers across the world to ‘Fear Less’ – and our organization empowers our employees to innovate fearlessly
- Accountability - At SonicWall, we identify solutions, not problems. Our team-first mentality allows for individual employees to own responsibility for solutions while receiving ever-present support from peers
- Integrity - We value absolute honesty and intellectual integrity in all dealings. When in doubt, we do the right thing
- Growth - SonicWall embraces an ongoing quest to expand horizons into new markets and opportunities. We are excited to inspire employees to grow with us as we build on our past, but look towards the future
Company HQ
Milpitas, CA
Articles
Leadership
Robert VanKirk
(President & CEO)Initially worked at the company as SVP of Strategic Customer Sales and CRO before transitioning into their current role in August 2022. Former EVP of Global Sales and Marketing at Silent Circle.
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