Urban Outfitters Copywriter, Urban Outfitters Europe
Junior Copywriter
Lifestyle retailer
Be an early applicant
Lifestyle retailer
201-500 employees
Be an early applicant
201-500 employees
Company mission
To bring together nostalgia for the past with an enthusiasm to shape the future.
Role
Who you are
- The ideal candidate should be a highly-motivated creative writer who feels at-home in a fast-paced business and understands the Gen Z cultural landscape
- Excellent writing skills with acute attention to detail
- A strong awareness of the UO customer and desire to immerse yourself in their world
- A commercial understanding of how to apply creative thinking to business problems
- A confident communicator and ability to liaise with a variety of teams at our head office in London
- Excellent time management - independently organise your own workload in a fast-paced environment
- High level of creativity and motivation
- The ability to adapt quickly and creatively to industry trends
- Understanding of UO’s brand values and positioning in the market
What the job involves
- Working alongside the Senior Brand Copywriter, the Junior Brand Copywriter is a vital part of the Creative Marketing team. Leading our commercial and editorial copy output across all channels, they will craft engaging storytelling and customer-facing copy across women’s, men’s and home that delivers against our business goals
- They will be responsible for executing the tone of voice guidelines to create original and imaginative content ideas that celebrate individuality and self-expression
- Responsible for executing and protecting the Urban Outfitters brand identity by adhering to our Tone Of Voice guidelines as set by the Senior Brand Copywriter
- Write customer facing copy for Urban Outfitters EU channels including, but not limited to: website, emails, retail, push notifications & social (paid + organic), ensuring deadlines are met
- Own on-site editorial content including weekly blog posts that deliver brand and SEO KPIs
- Deliver against reactive copy requests and ensure timely communication with wider departments including graphics, operations, social, digital and retail teams
- Owner of community management for all Urban Outfitters EU channels
- Regularly seek opportunities to improve UO’s copy by staying on top of Gen Z and Gen Alpha cultural shifts and trends, and share competitor content & campaigns
- Support Senior Brand Copywriter with campaign insights, research and creative concepting for marketing campaigns and content series
Salary benchmarks
Our take
Urban Outfitters started out in the 1970s as a quirky little boutique in Philadelphia with a love for creativity and self-expression. More than 50 years later, it's grown into a globally recognised brand, but it hasn't forgotten where it came from.
It's known for its knack of catching (and keeping) attention with its unique mix of clothing, homeware, and vintage treasures. It connects with a community of over 10M shoppers and is always staying ahead of the trends.
While the brand might feel like an old favourite, it's far from slowing down. It just posted record earnings, with $143.9M in profit for Q2 2025 and strong growth across all its brands (including its sister companies Anthropologie, Free People, FP Movement, and Nuuly). New stores are opening and digital sales are booming, the brand has truly proven itself to be a powerhouse in the retail space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee discount: Shop your fave brands for less
- Pension: Like to think ahead? We've got you
- Private medical insurance: Your health is important to us
- Birthday break: Take some time to celebrate you
- Career development: Grow at UO
- Volunteering time: Give back to your community
Company HQ
Spitalfields, London, UK
Leadership
Emma Wisden
(Managing Director)Emma has been the Managing Director of Urban Outfitters Europe since 2015. Prior to that, she spent 15 years at Topshop as a Fashion Director.
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