Marketing Optimization Executive, Entain
+Group bonus scheme; Participation in Share save scheme
2 days a week in office (Montfichet Road, London)
Sports betting and gaming entertainment provider
Job no longer available
Sports betting and gaming entertainment provider
1001+ employees
Job no longer available
+Group bonus scheme; Participation in Share save scheme
2 days a week in office (Montfichet Road, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- The ideal candidate for this role will bring a strong foundation in marketing, a data-driven mindset, and a natural curiosity for innovation
- Previous experience in a digital marketing or customer acquisition role, ideally within online gaming or a similar fast-paced industry
- Proficiency in managing complex, multi-step projects using workflow management tools (e.g., JIRA) to ensure smooth coordination and timely execution across teams
- Excellent organisational skills, with a proven ability to prioritize and balance multiple projects and stakeholders simultaneously
- Working knowledge of Google Analytics or similar platforms, with the ability to interpret data, spot trends, and inform marketing strategies
- Competency with IT tools, particularly Microsoft Office (Excel, Word, PowerPoint, Outlook), to support data analysis and presentation of insights
- A solid grasp of user journeys, usability principles, and UI/UX fundamentals to enhance conversion funnels and optimize the customer experience
- Fluent in both written and spoken English, with strong communication and interpersonal skills to effectively collaborate with teams and stakeholders
- Experience in managing or supporting successful A/B testing initiatives or optimization projects, with a willingness to engage in continuous testing to drive improvements. This is advantageous but not a prerequisite
What the job involves
- As a Marketing Optimization Executive, you will be responsible for optimizing our marketing activities and enhancing the customer experience for all our brands including Ladbrokes, Coral, Gala, Foxy, Party, and bwin
- Your focus will extend to improving the user journey, and experience and maximizing the efficiency of our marketing activity
- We’re looking for someone who can think outside the box to identify and resolve pain points in the customer journey, optimize conversion funnels through creative A/B testing, and craft personalized experiences for targeted customer segments
- Join our forward-thinking team to make a significant impact on the future of performance marketing!
- Collaborate with your manager and key stakeholders to understand each brand’s strategy, identifying opportunities and initiatives that maximize acquisition impact
- Develop a thorough understanding of customer touchpoints and proposition design to pinpoint areas for enhancement, ensuring new customers have a seamless, efficient experience
- Conduct detailed customer journey mapping to visualize and understand the end-to-end experience of new customers, identifying key moments of friction and areas of improvement to streamline the acquisition process
- Manage and analyse landing page development and optimization to ensure they align with brand objectives, drive traffic effectively, and enhance conversion rates
- Identify potential opportunities by examining customer feedback, call center insights, bug reports, site outages, and customer behaviour data reporting
- Assess the impact of site changes made by our team, recommending follow-up actions to continually refine user experiences
- Utilize tools like Google Analytics, Cube, and Power BI to uncover friction points or opportunities within customer journeys, delivering actionable insights to enhance web conversion
- Oversee quality assurance (QA) for landing page templates and the acquisition journeys when launching new product or propositions
- Coordinate and execute A/B testing initiatives aimed at improving conversion rates and early-stage performance metrics, gathering requirements and collaborating with marketing, creative, development, and QA teams
- Explore and implement innovative strategies, including personalization techniques and AI-driven solutions
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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