Senior B2B Digital Campaign Manager, Upside
2 days a week in office
Mobile reward application for retail spending
Job no longer available
Mobile reward application for retail spending
201-500 employees
Job no longer available
2 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- Upside is looking for a high-caliber digital marketer with significant success in digital campaign management
- 8+ years of Demand Generation, Campaigns or Integrated Marketing experience, ideally in a fast-paced, start-up environment
- Expert level understanding of email, publisher programs, display ads, search, paid social, events and other channels that generate attributable leads
- Consistent Track record delivering coordinated marketing programs on both a strategic and tactical level
- Experience implementing creative and digital strategies with the latest technologies
- Deep understanding of funnel measures and how those translate to reaching initiative and business targets
- Excellent quantitative marketing skills with a successful track record of using data and analytics (CAC, CTR, open rate, etc.) to improve conversion through the funnel by experimenting, then scaling
- A deeply quantitative problem solver who is able to articulate their strategy, plan and rationale through outstanding communication and presentation skills
- Significant experience with relevant technologies (e.g. HubSpot, Salesforce, Looker) and a playbook for building a highly-effective demand generation marketing stack
- Ability to supervise project related budgets and track and monitor campaign performance and spend
- Strong program management skills required
- Enterprise software, SaaS and/or B2B marketing experience required
What the job involves
- On this growing, fast-paced marketing team, you will be responsible for developing and leading the successful implementation of digital campaigns across Retail sub-verticals. The goal of this role is to build a solid pipeline for our sales teams
- Develop digital strategy and campaigns from the ground up to help drive pipeline and revenue through new merchant acquisition in order to meet or exceed revenue and pipeline targets
- Run paid media campaigns across multiple channels including traditional, search, programmatic, direct, broadcast, paid social, etc. Find opportunities to work with industry trade groups/ publishers to expand the top of the funnel
- Responsible for performance and optimization of all digital campaigns. Appropriately allocate and manage the budget across various campaigns and channels to ensure efficient return on investment
- Support Head of Demand Generation and other counterparts in demand gen team such as field marketing and ABM in implementing, evaluating, and optimizing digital marketing campaigns
- Ensure no lead is left behind by automating email campaigns that target the right personas and audiences, provide the right content at the right time and build relationships with prospects
- Solve for all steps of the acquisition funnel methodically. Initially focusing mainly on the middle and bottom of the funnel and then expanding to full funnel
- Partner closely with Sales to ensure a seamless lead handoff that sets them up to successfully close the deal
- Collaborate on high level strategy for the email marketing channel including overall calendar, campaign design, audience segmentation, AB testing, and pipeline reporting
- Collaborate with cross-functional teams, including designers, copywriters, and developers, to build campaign assets
- Partner with the Content team, Marketing Ops and the agency to take a performance-based, analytical approach to drive an optimal LTV/CAC ratio (i.e., which programs drive the most MQLs, which content generates the most traction, which channels to leverage when and why, etc.)
- Leverage relevant tools and systems (e.g., Salesforce, Hubspot, Outreach, Instapage etc.) to develop an infrastructure that enables sound campaign decision-making
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However, customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes.
With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector. The company is well-funded and ever-expanding its offering, with a product that is increasingly appreciated by consumers in an expensive world, as well as the businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Engineer & Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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