Channel Manager, LeagueApps
Partnerships & Alliances
$85-135.4k
Youth sports management platform
Open for applications
Youth sports management platform
101-200 employees
Open for applications
$85-135.4k
101-200 employees
Company mission
To help leaders bring youth sports to kids and communities everywhere.
Role
Who you are
- 3+ years of experience in Partnerships, Channel Sales, Business Development, or Alliance Management, preferably within a B2B SaaS environment
- Proven track record of driving measurable revenue through channel partners, rather than just through co-marketing or sponsorship
- Excellent executive-level communication and presentation skills, with the ability to manage complex relationships
- Familiarity with CRM tools (e.g., Salesforce) and partner management platforms
- Prior experience working within or closely with the youth sports or sports association ecosystem (e.g., NGBs, major coaching associations)
- Experience launching and scaling partner enablement and referral programs from the ground up
- Demonstrated ability to be entrepreneurial, working independently to build new processes where none currently exist
What the job involves
- The Channel Manager, Partnerships & Alliances, will be responsible for transforming our portfolio of strategic association and commercial partners into high-performance, predictable growth channels
- This role requires a blend of relationship management, channel sales strategy, and operational rigor to drive pipeline, increase market share, and maximize the mutual value of our strategic alliances in the youth sports sector
- Channel Strategy & Execution:
- Partner Performance: Own the pipeline and ARR targets derived from the assigned partner portfolio
- Channel Program Management: Design, implement, and manage structured referral and resale programs, including contracting, commission/incentive structures, and co-selling guidelines
- Sales Process Integration: Establish clear, repeatable, and scalable processes for partners to submit leads and opportunities, ensuring seamless handover to the LeagueApps sales team (SDRs/AEs)
- Joint Business Planning: Conduct quarterly and annual reviews with top-tier partners (JVA, ABCA, soccer.com) to establish joint revenue goals, enablement plans, and go-to-market strategies
- Relationship Management & Partner Enablement:
- Relationship Depth: Serve as the primary point of contact for key partner executives and operational staff, ensuring LeagueApps maintains high visibility and alignment with their strategic goals
- Co-Marketing & Events: Collaborate with LeagueApps Marketing to plan and execute co-branded initiatives, webinars, and partner presence at major conventions (e.g., USCC) to generate demand
- Enablement: Develop and deliver comprehensive training and enablement materials, including pitch decks, product overviews, competitive differentiation, and lead qualification criteria for partner staff
- Reporting & Operations:
- Pipeline Management: Utilize Salesforce and partner tracking tools to accurately forecast partner-influenced and partner-sourced revenue
- KPI Tracking: Report on key performance indicators (KPIs) including Partner-Generated Leads (PGL), Partner-Influenced Pipeline (PIP), and Partner-Attributed ARR
- Tech Stack Alignment: Ensure partners are leveraging any necessary technology (e.g., partner portal, shared CRM views) for efficient communication and data exchange
Our take
Youth sports teams need successful administration and management to thrive, requiring funding and payroll management, networking and scaling, and revenue generation programs. However, such organizations are commonly associated with an absence of technology, resulting in a lack of options for software platforms that help with such administrative tasks.
LeagueApps provides a customizable youth sports management platform to provide an all-in-one solution to aid any sports team's operations and growth. The software provides automation tools for payroll and financing, marketing and growth features, communication dashboards for player and parent retention, and bottom-line tools for revenue generation.
Whilst there are already generalized organization management platforms that youth sports teams can benefit from, LeagueApps has smartly recognized the need for customizable management tools designed to help sports teams. This approach hasn't gone unnoticed by investors, with the company receiving substantial funding in 2024, which will propel its offerings even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$15m
SERIES B
Jun 2018
$1.8m
EARLY VC
Total funding: $43.2m
Company benefits
- Health and Wellness: Comprehensive medical and dental, gym and fitness subsidies, company sports teams
- Vacation: Generous paid time off policy
- Family Friendly: Generous parental leave for primary and secondary caregivers
- Community: Weekly All-Hands meetings with AMAs, bi-annual company offsites, social events
- Professional Development: Individual subsidy for continued learning and development (classes, certifications)
Company HQ
Gramercy Park, New York, NY
Leadership
Brian Litvack
(Co-Founder & CEO)Experience as General Manager and Founding Team Member of Sportsvite.com from 2006 to 2011.
Steve Parker
(Co-Founder & CTO)Experience as CTO and Co-Founder of Sportsvite.com from 2006 to 2010. Principal Consultant for OpenEvolve since 2004.
Salary benchmarks
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