Conversion Rate Optimization Lead, Snap Inc.
$126-189k
Plus Equity
4+ days a week in office (Palo Alto, CA or Los Angeles, CA)
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
$126-189k
Plus Equity
4+ days a week in office (Palo Alto, CA or Los Angeles, CA)
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- The ideal candidate is a data-driven marketer who brings directly relevant experience in owning conversion optimization for web - ideally in B2B or subscription/ecommerce
- Experience with a broad range of A/B test, CMS, and analytics tools
- General knowledge of paid and organic user/customer acquisition tactics and conversion funnels
- Ability to synthesize complex data into digestible and actionable insights
- Comfortable with collaborating with a wide range of stakeholders and confident in communication which influences decision making
- Able to read between the lines, anticipate the needs of the business, and make proactive suggestions based on those needs
- Proven track record in designing and executing landing page and user journey tests which resulted in material impact
- Ability to adapt to changing priorities and comfort with ambiguity
- BS/BA degree or equivalent years of experience
- 8+ years experience in website/funnel conversion optimization
Desirable
- Experience or familiarity in working with the media or digital advertising industry
- Experience CMS platforms, ideally Contentful
- Passion for change, Snapchat, and creativity!
What the job involves
- We are looking for a Lead, Conversion Rate Optimization to join Snap Inc’s global Small and Medium Customers (SMC) organization
- This role will lead the testing agenda and optimization roadmap for ForBusiness.Snapchat.com and related web properties aimed at improving the advertiser acquisition conversion funnel
- This lead will champion the ongoing improvement of organic and paid user journeys tailored to specific advertiser segments and personas with a laser focus on reducing friction and improving ease of onboarding for each use case
- Own the experimentation strategy to map back to business KPIs for our web properties
- Continuously improve conversion rates by proactively identifying optimization opportunities, developing testable hypotheses, and running experiments to validate them
- Partner with Paid Acquisition, SEO, Content, Creative, Data Science, and Eng teams to translate strategies and challenges into measurable experiments
- Act as the technical lead in designing and executing the experiments in the A/B test platform
- Serve as the internal spokesperson socializing test results, wins (as well as failures), and gleaned insights with the broader org
- Partner with XFNs to transform learnings into custom user journeys, creative, and experiences tailored to specific business and customer needs
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
Salary benchmarks
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