Senior Product Marketing Manager, Anomali
$160-180k
More information about location
Intelligence powered security operations
Job no longer available
Intelligence powered security operations
201-500 employees
Job no longer available
$160-180k
More information about location
201-500 employees
Company mission
To deliver innovative and effective technologies and solutions to address cyber security challenges for organizations of all sizes.
Role
Who you are
- The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment.
- We are looking for a Senior Product Marketing manager that wants to be different - to be the Anomali
- Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus
- 5+ years of product marketing experience, preferably in the cybersecurity industry
- In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies and market trends
- Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space
- Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language
- Strong project management skills with the ability to manage multiple projects simultaneously
- Experience collaborating with cross-functional teams and driving results in a matrixed environment
- Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems
- Experience with cybersecurity frameworks and compliance standards
- Technical background or understanding of cybersecurity technologies and threat landscapes
- This is a remote position for someone located in Mountain or Pacific Time Zone
What the job involves
- You will play a critical role in driving market awareness, product adoption, and customer engagement.
- Market Analysis & Research:
- Conduct market research to understand customer needs, industry trends, and competitive landscape
- Identify market opportunities and customer segments to drive product positioning and messaging
- Product Positioning & Messaging:
- Develop clear and compelling product positioning, value propositions, and messaging
- Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content
- Go-to-Market Strategy:
- Develop and execute go-to-market strategies for new product launches and feature releases
- Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches
- Sales Enablement:
- Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides
- Support the sales team with tools and resources to enhance their ability to sell effectively
- Demand Generation:
- Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives
- Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives
- Customer Advocacy:
- Engage with customers to gather feedback, build relationships, and develop case studies and testimonials
- Act as a voice of the customer within the organization to inform product development and marketing strategies
Our take
The demand for cybersecurity services continues to grow as cyberthreats remain a serious problem for digital security, increasing the need for enterprise threat intelligence solutions.
Anomali provides automated cybersecurity solutions that use metrics to analyse exactly what a security package does, how it responds and what breaches it can prevent. This allows businesses to receive advice and analytics on their current cybersecurity systems, aiming to reduce spending on unnecessary software and support low-budget cybersecurity.
Anomali presents itself as a unique cybersecurity solution by focusing on collecting and analysing intelligence based on the success of existing security platforms. This is strengthened by comparing data to other companies and the number of breaches it has prevented. In 2024, Anomali launched its AI-powered Security Operations Platform, saving time for analysts by up to 50% through an AI co-pilot. This exemplifies Anomali's keen eye for forward momentum in product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2018
$40m
SERIES D
Apr 2016
$30m
SERIES C
Total funding: $96.3m
Company benefits
- Medical coverage
- Prescription drug coverage
- Dental coverage
- Vision coverage
- Short-term and long-term disability
- Life insurance (2x annual salary) and AD&D coverage
- 401K retirement plan
- 10 Paid Federal Holidays
- Unlimited Flexible Time Off (FTO) in the United States. Time Off outside of the United States will follow country specific guidelines
- Volunteer time off (2 days)
- Company-provided refreshments at HQ
- Quarterly events with your geographic team
Company HQ
Centennial, Redwood City, CA
Leadership
Ahmed Rubaie
( CEO)Ahmed, has more than three decades of global technology leadership experience. In prior roles, they have driven strategic expansion and diversification of businesses across markets, industries and customers, steering delivery of leading and differentiated solutions. Ahmed has overseen the successful execution of growth transformation, including at Ariba (NASDAQ: ARBA), where they helped the company emerge from the 2008 recession to become the second most valuable Software-as-a-Service company by 2012
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