Marketing Director, Capital.com
Organic Growth
Trading platform & app
Open for applications
Trading platform & app
501-1000 employees
Open for applications
501-1000 employees
Company mission
To make the world of finance more accessible, engaging and useful.
Role
Who you are
- 8+ years of experience in digital marketing, with at least 5 years in a leadership role focused on organic growth
- Proven track record of driving significant growth through non-paid channels in a B2C environment in either Fintech or other highly regulated environments
- Extensive experience with SEO strategies, content marketing, social media management, and CRM/email marketing
- Strong understanding of how to integrate organic growth strategies into broader marketing and business goals
- Expertise in SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc
- Understanding of content management systems (CMS)
- Understanding of Copy and Content creation, as well as Localistion processing
- Familiarity with marketing automation tools and CRM platforms
- Understanding of website analytics, A/B testing, and customer segmentation strategies
- Strong leadership skills with experience managing and developing teams
- Excellent cross-functional collaboration skills, with a proven ability to work effectively with product, design, analytics, and sales teams
- Ability to manage multiple projects simultaneously and drive performance in a fast-paced environment
What the job involves
- The Marketing Director of Organic Growth will be responsible for developing and executing a comprehensive organic growth strategy, focused on non-paid channels such as SEO, content marketing(websites), email marketing, and social media
- This individual will lead cross-functional teams to drive customer acquisition, engagement, and retention by optimising the brand’s visibility, authority, and customer journey
- They will work closely with product, paid marketing, brand, commercial, and analytics teams to deliver measurable growth, enhance the user experience, and build and retain a loyal customer base
- Develop and lead the implementation of a holistic organic growth strategy across multiple channels (SEO, content, social, email, local websites) to drive sustainable growth
- Set clear goals and KPIs for organic growth efforts, with regular tracking and reporting of performance metrics
- Continuously optimise the strategy based on performance data, industry trends, and emerging opportunities
- Lead content creation strategies that align with SEO best practices, driving high-quality traffic to owned digital assets
- Collaborate with Content and Organic teams to ensure that all content is optimised for search engines and aligns with customer needs at various stages of the funnel
- Manage SEO efforts, including keyword research, on-page/off-page optimization, and technical SEO improvements
- Ownership of the Copy and Localisation teams to ensure we offer best in class content served in local languages
- Oversee organic social media strategy, focusing on building engagement, brand awareness, and community growth
- Manage social media channels to foster a loyal, engaged online community that contributes to the brand’s growth and credibility
- Develop strategies for influencer collaborations and partnerships that contribute to organic brand growth
- Work with CS, Research and Product teams to enhance the customer journey, increasing retention, loyalty, and lifetime value
- Help define and implement email and CRM strategies to nurture leads and existing customers without relying on paid channels
- Collaborate with product, sales, analytics, and design teams to align organic growth initiatives with overall business objectives
- Lead a team of specialists in SEO, content marketing, social media, and email, fostering a culture of innovation and continuous improvement
Salary benchmarks
Our take
Historically, the wealth-building opportunities afforded by investment have been reserved for those who already have money to spare, but Capital.com is working to change this. The company supplies a trading platform for everyday people to access trading opportunities and training resources, harnessing the power of technology to do so.
Founded in 2016, Capital.com is now a global company, boasting year-on-year growth since it was launched. Its platform gives users access to over 3,700 markets for investing directly in global stocks and ETFs, or trade derivatives across the world. Focused on removing the barriers of entry for trading, the company supplies 24/7 customer service, on top of learning tools such as rolling news feeds, access to a demo account, and a YouTube channel.
Capital.com is one of Europe’s fastest-growing investment-trading platforms and aims to continue its expansion whilst solidifying current operations. With an active and growing user base, that continued to grow despite a downturn in the market in 2022, the company is poised to maintain its successes into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (1 round)
Jul 2017
$25m
SERIES A
Total funding: $25m
Company benefits
- Private health insurance
- Virtual GP
- Hybrid working
- Option to work abroad (up to 30 days a year)
- Local gym discounts
- Enhanced pension
- Volunteering days
- Hybrid working
- New office in Westminster, London
- Subsidised eye care
- Bereavement support
- Enhanced family leave
- Season ticket loan and cycle to work scheme
Company values
- Care: Building strong relationships is at the core of what we do. We want those who value others
- Be Clear: Whether it’s interacting with clients or colleagues, being able to get your message across clearly is essential
- Be Bold: Making a new product means venturing into the unknown. We need those who can take risks, make assertive decisions, and solve problems
- Explore And Discover: Change requires new ideas, and we want those who enjoy experimenting and learning about new things
- Move Fast: We like to move quickly, and managing time effectively is key to getting work done
- Focus On Outcomes: We focus on the final result, celebrating successes, and learning from failures
Company HQ
Ιστορικό Κέντρο, Λεμεσός, Λεμεσός
Articles
Leadership
Viktor Prokopenya
(Founder)Also founded Currency.com, VP Capital, exp(capital, and Viaden Media, where they were CEO.
Share this job
View 24 more jobs at Capital.com