Strategic Marketing Program Operations Manager, Cohere
Enterprise-grade AI solutions for real-world business problems
Be an early applicant
Enterprise-grade AI solutions for real-world business problems
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To empower businesses to scale innovation, boost productivity, and drive progress that reaches everyone.
Role
Who you are
- 5-8+ years of experience in marketing program/project management, with a proven track record of leading complex initiatives from inception to completion
- Expertise in full project lifecycle management (initiation, planning, execution, monitoring, closure) and methodologies (Scrum, Kanban, Agile, Waterfall, hybrid). PMP certified
- Strong command of project management tools (e.g., Asana, Linear, and Jira) and collaboration platforms. Experience using design-centric tools such as Figma, Miro, or Mural to conceptualize complex project lifecycle management delivery
- Demonstrated ability to manage cross-functional teams, resolve conflicts, and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies
- Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g., Google Analytics, Marketo, Salesforce, Looker Dashboards)
- Exceptional communication, presentation, and stakeholder management skills
- Passion for AI, innovation, and building inclusive, user-centric experiences
- Bonus: Experience in M&A integration, design/creative/campaign operations, or scaling early-stage marketing teams
- If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
What the job involves
- We are seeking a dynamic and detail-oriented Strategic Marketing Program Operations Manager to architect, execute, and scale high-impact marketing initiatives
- This role is pivotal in driving cross-functional alignment, operational excellence, and measurable impact across campaigns (paid, owned, earned), product launches, events, and brand initiatives
- As a founding member of the Marketing Operations and Program Management team, you will act as both a strategic leader and tactical execution expert, ensuring seamless collaboration between stakeholders, service providers, and internal teams while maintaining accountability on delivering programs that accelerate growth and innovation
- Initiation: Define program scope, objectives, and success metrics in collaboration with stakeholders, ensuring alignment with business goals
- Planning: Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strategies and contingency plans
- Execution: Lead cross-functional teams (Product, Brand, Campaign, Growth, Sales, Legal, and external agencies) to deliver campaigns, launches, and initiatives on time and within budget
- Monitoring & Control: Track progress against milestones, identify bottlenecks, and proactively resolve issues. Manage stakeholder communication and escalate risks as needed
- Closure: Ensure seamless handoff of deliverables, conduct post-mortem analyses, and document lessons learned to refine future programs
- Design and execute end-to-end marketing programs (e.g., product launches, integrated campaigns, events, partnerships) that drive engagement, acquisition, adoption, and brand loyalty
- Develop playbooks, workback schedules, and governance frameworks (e.g., DACI/RACI) to standardize processes, operational cadence, and ensure accountability
- Partner with internal teams and external partners to align priorities, streamline workflows, and resolve dependencies
- Serve as the primary point of contact for program updates, risk management, and executive reporting
- Oversee the Marketing intake process, reviewing, triaging, and managing requests effectively
- Implement scalable processes, tools, and analytics dashboards to optimize campaign execution, measurement, and iteration
- Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs, team workflows, and business continuity. Proactively identify opportunities for improvement, foster a culture of adaptability, and ensure seamless transitions during organizational or strategic shifts
- Manage vendor relationships, budgets, and compliance (e.g., legal reviews, promotional guidelines) to ensure fiscal discipline and operational rigor
- Share expertise in project management and production best practices to foster innovation, accountability and continuous improvement in workflows and collaboration
- Track KPIs (e.g., ROI, engagement, conversion) and leverage data to refine strategies, optimize spend, and maximize impact
- Champion creativity and experimentation, integrating emerging technologies (e.g., AI tools) to enhance marketing efficiency and user engagement
- Craft compelling narratives for internal and external audiences, presenting program progress and outcomes to stakeholders, leadership, board and partners
- Bridge technical innovation with human-centric/AI marketing, ensuring Cohere’s voice resonates globally
Our take
Many businesses are now faced with the challenge of adopting advanced AI safely and securely. While AI tools like ChatGPT are making headlines, companies (especially those in regulated industries such as banking, telecoms, or government services) worry about privacy, compliance, and control over their sensitive data. Cohere addresses these concerns by offering AI solutions that can be trained on a company's internal data and, importantly, run on their own infrastructure rather than relying on external cloud providers. And in a world where data breaches and regulatory scrutiny are constant threats, this focus on trust and security is key.
In a competitive landscape, dominated by giants like OpenAI, Google, and Elon Musk;'s xAI, Cohere is setting itself apart by targeting businesses exclusively. Its approach has earned it contracts with some big names, like Royal Bank of Canada, Fujitsu, LG, Oracle, and Dell. By focusing on reliability and enterprise adoption rather than viral consumer appeal, Cohere has carved out a strong niche for itself.
This isn't going unnoticed either, as the company recently raised $500M, boosting its valuation to $6.8B, and brought on board top talent from MEta and Uber to strengthen its leadership team. Alongside this, its doubled its annual recurring reveneu to $100M in 2025 and is aiming to hit $200M by year-end. With its North platform for AI agents and a lean cost structure compared with larger rivals, Cohere is very much ready for more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2025
$100m
LATE VC
Aug 2025
$500m
LATE VC
Total funding: $1.5bn
Company benefits
- Six weeks’ paid vacation
- Equity / stock options
- RRSP, 401(k), and Pension Scheme contributions
- Coverage for 100% of your insurance premiums across health, dental, vision, and travel
- Additional coverage for accessing mental health providers/services
- Six months of fully paid parental leave, including adoption and surrogacy
- Financial support for egg freezing and IVF in Canada and the UK
- A monthly fitness and wellness allowance
- Globally dispersed company that supports a remote work culture
- A $2,000 annual education benefit for professional development
- A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
- A monthly arts and culture allowance
- A monthly quality time allowance
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(Co-Founder & CEO)Aidan received a PhD in Computer Science from the University of Oxford in 2024 and has served as Cohere's CEO since co-founding the company in 2019.
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