Creative Strategist, ONE
Full Funnel
$170-210k
+ Stock Options
All-in-one financial platform
Be an early applicant
All-in-one financial platform
1001+ employees
Be an early applicant
$170-210k
+ Stock Options
1001+ employees
Company mission
To make money better in America.
Role
Who you are
- 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
- Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
- Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority
- Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
- Strong analytical mindset paired with genuine creative instincts
- Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
- Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
- Drive and proactivity - everyone here is a builder and executor
What the job involves
- As a Creative Strategist at Onepay, you will drive full-funnel creative strategy — from brand awareness through paid acquisition, landing page experience, and post-app onboarding
- This is a high-impact role at the intersection of brand, growth, and product
- You'll be the strategic voice ensuring our messaging is cohesive, conversion-focused, and consistent across every customer touchpoint
- Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding
- Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda
- Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations
- Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement
- Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding
- Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on
- Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision
- Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Traditional banking hasn't worked for millions of Americans who are underserved or priced out of the system. High fees, minimum balance requirements, and tough credit checks create barriers that keep everyday people from building financial stability. Meanwhile, fintech startups are proving there's a huge demand for simpler, more accessible financial services. But most of these apps still focus on just one or two features, forcing users to juggle multiple platforms to manage their money.
OnePay is Walmart's all-in-one financial platform bringing everything together in a single app. Launched in 2021 through a partnership with Ribbit Capital, OnePay expanded after Walmart acquired fintechs Even and ONE in 2022. The platform now includes buy-now-pay-later and, through a new DriveWealth partnership, stock and ETF investing. On top of this, OnePay also serves employers with a B2B financial wellness suite to improve employee stability and engagement.
OnePay is already helping millions of consumers and has earned a 4.8-star app rating. More recently it announced crypto trading for Bitcoin and Ether, and partnerships with Workday Wellness and Klarna, further expanding its offerings. With this momentum, the platform is really positioning itself as a true one-stop financial hub.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Competitive health benefits: Medical, dental, and vision plans, pluss wellness perks.
- Flexible time off: Rest, recharge, repeat.
- Paid employee leave: Sick, personal, caregiver, bereavement, ans parental.
- 401k plan: With employer match.
- Monthly work-from-home stipend: To cover those home office expenses.
- Remote-first culture: Work anywhere in the US.
Company HQ
Civic Center, New York, NY
Leadership
Omer Ismail
(CEO)Prior to becoming OnePay's CEO in 2021, Omer spent 17 years at Goldman Sachs as a Partner.
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