Lifecycle Operations Associate, Fay
Personal dietician & nutrition platform
Posted today
Personal dietician & nutrition platform
201-500 employees
Posted today
201-500 employees
Company mission
To increase access to affordable, inclusive nutrition counselling.
Role
Who you are
- 1–3 years in lifecycle operations, growth ops, CRM, or similar roles
- Hands-on experience with tools like Front, Google Sheets/Excel, Zapier, Customer.io, or no-code automation
- Strong written communication and attention to detail
- Comfortable owning operational processes end-to-end
- Able to strategize, market and speak to multiple audiences — from doctors to leads to employees of partner companies
- Healthcare or lifecycle experience is a plus
What the job involves
- We’re looking for a Lifecycle Operations associate to run Fay’s outbound outreach and early lifecycle engagement.
- You’ll own daily SMS workflows, manage inbound patient conversations, keep data clean and compliant, help improve conversion from warm intent to booked appointments, and own outbound marketing emails.
- This role is heavily executional and operational, with a strong focus on quality, compliance, and impact
- Write and send 2-3 marketing emails/month
- Execute daily SMS outreach to warm leads using Metabase, Customer.io, Front, and Zapier workflows
- Manage inbound replies, respond to patients, and escalate issues appropriately
- Track performance (responses, conversions, opt-outs) and maintain data hygiene
- Collaborate with Growth, Ops, Marketing, and Support to improve lifecycle flows
- Support iterative testing of cadence, copy, and follow-up strategies
Our take
It is widely accepted that access to holistic nutrition support is a more healthy approach to weight loss than other options. Fay is transforming nutrition counselling by linking individuals with registered dietitians through an insurance-covered platform.
Emerging from stealth in 2024, the company aims to address the widespread need for accessible and high-quality nutritional care in the US. It has an extensive network of dieticians that spans all 50 states, offering tailored nutrition plans to users. For these dieticians, the platform can help them establish their practices, manage insurance claims and match with clients.
With more than 2,300 dieticians on the platform and customers like Amazon, Microsoft, and Pepsi, Fay has made it possible for more than 200M Americans to receive personalized nutrition and lifestyle counseling. But it isn't slowing down anytime soon, as demand grows for weight management and metabolic health solutions, the company is partnering with giants such as Amazon and securing major funding to stay ahead of the curve.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2025
$50m
SERIES B
May 2024
$20m
SERIES A
Total funding: $75m
Company benefits
- Health and wellbeing: We offer One Medical memberships and best-in-class health insurance including medical, dental, and vision
- Paid Time off: You’ll get all federal holidays off as well as 20 Paid Time Off days
- 401k: We help you save for retirement with a 401k plan
- Parental leave: We offer generous parental leave for birthing and non-birthing parents
- Hybrid working: We offer both fully remote and in-person opportunities. We’re building hubs in SF and NYC
- Equipment: We let you choose a laptop, monitor, and any other tool you need to be productive and work comfortably
- Equity: You’ll have a stake in the company you’re building
- Team offsites: Routine team gatherings in fun places with cool team events
- Food: Select meals paid for by the company
- Movement & Wellness Stipend: Use it to cover a gym membership fee, or something else for your wellness
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Sam Faycurry
(Co-Founder & CEO)Previously worked as CTO and Founding Member of Better Together, and was a Consultant at Accenture.
Mark Stefanski
(Co-Founder & CTO)Previously worked at Google, most recently as Software Tech Lead. Went on to become VP of Software for Compology.
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