B2C Marketing Lead, Too Good To Go
$130-140k
Salary only applicable to US candidates
3+ days a week in office
Marketplace for shop and restaurant food waste
Open for applications
Marketplace for shop and restaurant food waste
1001+ employees
Open for applications
$130-140k
Salary only applicable to US candidates
3+ days a week in office
1001+ employees
Company mission
To inspire and empower everyone to fight food waste together.
Role
Who you are
- Minimum 5 years of experience in consumer marketing, with a focus on full funnel consumer demand
- Hands-on experience planning and executing consumer marketing activities across digital and social channels
- Demonstrated capabilities in building or growing consumer brands
- Experience from marketing of a marketplace or an app-based product is a plus
- Deep insight to the US market and US consumer segments
- Passion for people leadership supported by minimum 2-3 years in a formal marketing leadership role
- A strong data driven mindset and a proven track record of using data to make better decisions
- Brilliant communication skills that allow you to storytell and sell to a wide variety of internal and external stakeholders
- Experience performing in a global matrix organisation and understanding of how to obtain necessary support from global support functions
- A track record of operating and leading in a high-growth organisation, with an ability to ruthlessly prioritise and adapt in a fast evolving environment
- An ability to balance a high level of personal ambition with humility and curiosity to always learn and improve together
- A commitment to our values and to role model them both internally and externally
What the job involves
- We’re looking for an exceptional B2C Marketing Lead to elevate our consumer marketing further in North America!
- As the B2C Marketing Lead you have the responsibility of accelerating consumer demand across the US & Canada while building a sustainable, world class brand
- You’ll play a critical strategic role in leading B2C Marketing for a high growth company defining and leading a new category. In doing so, you play a pivotal part in growing the food waste movement by inspiring and empowering everyone to fight food waste together
- You will report directly to the Head of Marketing for North America, and lead the B2C & Social media team
- Deliver outstanding integrated marketing communications across multiple channels (including digital, social, CRM, web, partner comms, more) with relevant business impact
- Lead B2C marketing campaigns and activations from ideation to execution with local and Global support
- Work closely with the Head of Marketing to shape and roll out the B2C and brand strategy
- Lead development of consumer-facing content and storytelling for North America
- Elevate the CRM strategy, measurement and execution in collaboration with the Global centre of excellence
- Be the champion of consumer insights by leveraging data, consumer research and brand tracking to continuously improve our B2C activities
- Develop, apply and test growth marketing tactics to optimize the Too Good To Go marketplace
- Support the partner marketing team in collaboration with existing or prospective partners, including some of the biggest food retail brands in North America
- Collaborate closely with local and global marketing teams across PR, Partner marketing, User Acquisition, Creative, and Brand
- Lead the local B2C & Social media team to consistently deliver quality work
Application process
- Please submit your resume and cover letter in English. A member of our Talent Acquisition team will get back to you within a few weeks of receiving your application. We look forward to reading your application!
Our take
With more than one-third of food wasted in shops and restaurants, tonnes of otherwise quality goods are unnecessarily lost. Too Good To Go connects customers to restaurants and stores that have unsold, surplus food, offering steep discounts. Through this, businesses can sell surplus meals that would've otherwise gone to waste, and the environment wins as no food is wasted.
The company has certainly found its niche with sustainability-conscious consumers (a group that is growing in size as environmentally-focused consumers get more spending power). Too Good To Go's app has over 90M users across 18 countries and 215,000+ partners including retailers, hotels and restaurants such as ALDI, Carrefour, Accor and YO! Sushi.
The company is also creating a food waste movement website intended to be an informative source of knowledge regarding the issue. This is part of a wider strategy at raising awareness of the food waste problem, to get more users on board and further help the planet.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$31.4m
CONVERTIBLE
Jan 2021
$31m
SERIES A
Total funding: $73.4m
Company benefits
- Personal and professional development opportunities in a fast-paced scale-up environment
- Enjoy hybrid working from our great offices, and at home 🇺🇸
- Generous time off policies including 20 paid vacation days, 10 paid sick days, 5 paid wellness days, and 13 paid holidays per annum 🇺🇸
- Extra paid parental leave beyond local legislation and the option to take an extra week of unpaid leave 🇺🇸
- 100% Employer paid health coverage options for employee (Includes medical EPO plan, dental, and vision) 🇺🇸
- 50% employer paid health coverage options for your family 🇺🇸
- Regular social events; Coffee, snacks and fully-equipped kitchens 🇺🇸
- Get to know our community with a monthly free Surprise Bag 🇺🇸
- Paid volunteer time through our Shareback volunteering programme 🇺🇸
- Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 🇺🇸
Company values
- We build a legacy: We're innovators who stay humble, recognizing we can't do this alone. We never forget who we've always been: food lovers
- We raise the bar: We're brave, ambitious and growth-minded, always striving to do better and be better
- We win together: We're team players, relationship builders, and always take collective responsibility, staying accountable for our actions as one
- We keep it simple: We're thoughtful, focused and transparent, doing the complicated work to share a straightforward message
- We care: We're respectful of our people, supportive of our partners and users, and will always have fun along the way
Company HQ
Østerbro, Copenhagen
Articles
Leadership
Jamie Crummie
(Co-Founder)Studied Law at the University of Leeds.
People progressing
Joined as a Business Developer and transitioned to a Marketing Specialist after one year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Too Good To Go
Lizander Oros (Talent Sourcer)
- Everyone should be heard in the fight against climate change. Our management team is 50% women - but we’re working to ensure diverse identities are reflected across all levels
Share this job
View 21 more jobs at Too Good To Go