Digital Marketing Coordinator, Live Nation
Office located in Etobicoke, ON
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
Office located in Etobicoke, ON
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Hands-on understanding of marketing channels with an emphasis on social media platforms (TikTok, Instagram, Facebook, Twitter, YouTube, etc.)
- Understanding of the importance of UGC content and how to use artist channels to encourage new UGC creates
- Wide breadth of knowledge about best practices for social platforms (with emphasis on short form channels) and the everchanging landscape
- Superior attention to detail and organizational skills
- Translate marketing & strategic plans into bespoke posts tailored to each platform
- Perceptive understanding of an artist’s voice and creative vision; develop assets and execute strategic objectives that bring that overarching vision to life
- Aptitude to think creatively, outside the box and to tie different promotional elements of a marketing campaign together
- Demonstrated ability to work independently across multiple priorities simultaneously
- Ability to accept constructive feedback and revision requests; providing creative solutions that meet expectations
- Tech savvy command of project management software (Monday/Asana), business software (Microsoft Office suite) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom, Notion etc..)
- Proficiency with creative software – Full Adobe Creative Suite
- Graphic design: Illustrator, Photoshop, InDesign, etc
- Video editing: Adobe Premiere Pro and/or Final Cut Pro
- Excellent verbal and written communications and interpersonal skills
- Inclusive, flexible, focused, diplomatic, calm and collected attitude in a fast-paced environment
- Demonstration of discretion in handling confidential data and dealing with high-level artists and industry executives
What the job involves
- Artist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles
- Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, building out digital activations and producing creative
- The position sits within Vector’s cross-functional marketing team, which provides in-house capabilities such as label services, event management (experiential and activation), photo & video content (creation, production and programming), social media management , DSP relations, analytics, direct to consumer campaigns, e-commerce, merchandising, business development (licensing, promotional & sponsorship) tour marketing and VIP programming
- Contribute to and work to fully u8ndersatnd strategic plan for album/tour; ideate and plan promotional drivers; create elements that bring the plan to life across key marketing channels
- Collaborate with internal marketing team, artists and managers to develop social and content plans focused on brand/community building, new music and live events
- Develop creative assets for multi-channel campaigns optimized for each platform (social media, DSPs, ad networks, etc.)
- Develop, design or edit still or animated graphics, logos, album creative elements, social graphics, direct marketing materials, advertising and other promotional materials
- Assembling raw footage to follow a trend, script, outline or treatment
- Utilize popular transition effects, on screen text/graphic best practices, use of trending sounds
- Copywriting on behalf of artists and organize posting schedule via Notion calendar
- Research and monitor industry, lifestyle and social trends across all digital platforms
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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