Director of Strategic Partnerships, Firework
$140-150k
Other factors that impact compensation may include variable pay and stock options.
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
$140-150k
Other factors that impact compensation may include variable pay and stock options.
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- Based in or near New York City, this role is ideal for someone who thrives in a fast-paced environment, is deeply curious, and enjoys building high-impact partnerships from the ground up
- 7+ years of experience in enterprise business development, partnerships, or strategic alliances, ideally within SaaS or digital transformation. Prior experience in or exposure to video commerce, retail media, or martech ecosystems preferred
- Proven track record of lead generation and pipeline building through partnerships
- Experience working with technical integration partners and/or digital consulting firms such as Accenture, Deloitte, or similar
- Strong business acumen and understanding of enterprise buyer journeys, especially in retail, CPG, or DTC
- Highly analytical mindset, with the ability to draw insights from data and translate them into action
- Self-starter who can turn a loose idea into a high-impact initiative — and then execute
- Excellent communication and relationship-building skills; able to build trust quickly with internal and external stakeholders
- Comfortable working in a dynamic, high-growth environment with a bias toward action and experimentation
- Familiarity with APIs, integrations, and platform-based go-to-market models
What the job involves
- We’re looking for a leader to drive the next wave of growth through our strategic partner ecosystem
- You’ll be responsible for identifying, activating, and scaling go-to-market alliances with technical integration partners, digital consultancies, and enterprise-focused agencies that influence the retail, CPG, beauty, and DTC ecosystem
- Develop, identify, and lead the strategic partnerships roadmap that will activate new partnerships with technology integration firms, digital consultancies (e.g., Accenture, Deloitte), and enterprise agencies
- Drive lead generation through co-marketing, co-selling, and enablement efforts with partners
- Own the partner journey from initial engagement and negotiations to joint solution development and pipeline acceleration
- Collaborate cross-functionally with Sales, Product, and Marketing to align on priorities and ensure partner success
- Develop strategic business plans and build long-term relationships with senior stakeholders at partner organization to achieve shared revenue goals, performance milestones, value creation, and mutual success
- Build scalable processes for onboarding and managing technical and services partners
- Leverage data and insights to optimize partnership strategies and measure performance
- Stay curious and proactive, always seeking out new ways to drive value through collaboration and innovation
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
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