Paid Search Manager, Hims & Hers
4-Month Temporary Contract
$120-145k
+ Equity
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$120-145k
+ Equity
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- 5+ years of hands-on experience in direct-response paid search marketing, preferably in highly competitive consumer-oriented verticals
- Exceptional track record of driving measurable revenue and customer acquisition growth through SEM
- Proven success consistently driving performance with multi-million dollar monthly budgets
- Extraordinary quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately
- Experience executing complex cross-functional marketing projects
- Deep understanding of media measurement methodologies and technology
- Excellent written communication and presentation skills, able to communicate across a range of audiences
- Strong ability to work in a highly collaborative environment and participate in a team-based planning process
- Experience with bid management platforms, such as Marin, SA360, or Skai
- Bachelor’s Degree in Business, Marketing, Communications, or related field, or equivalent work experience
- An in-depth understanding of the healthcare, wellness, or CPG industry is a plus
What the job involves
- We are looking for a strategic paid search marketer to join our team for a 4-month temporary contract position
- You will be responsible for the creation, optimization, and growth of world-class paid search campaigns
- Not only will you own highly performant SEM campaigns, but you will also help innovate and evolve the Hims & Hers search marketing practice
- Reporting to the Associate Director, Paid Search, you’ll work closely with key stakeholders to drive growth for one of Hims & Hers' largest categories as a Subject Matter Expert
- You'll manage, optimize, and grow campaigns across paid search ads and Performance Max
- Systematically test new keywords, ad copy, assets, campaign types, bidding strategies, and landing pages
- Analyze performance media data to uncover meaningful, actionable insights
- Proactively identify paid search opportunities or challenges and find innovative solutions
- Collaborate with a range of teams, including Analytics, Product Marketing, Optimization, and more
- Accurately forecast campaign budgets, conversions, and CPAs
- Ensure there is accurate media tracking, measurement, and reporting
- Manage and optimize processes that increase operational effectiveness
- Present to key stakeholders across various levels and departments
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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