Head of Marketing Strategy & Operations, WHOOP
More information about location
Wearable health and fitness devices
Posted today
Wearable health and fitness devices
501-1000 employees
Posted today
More information about location
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- 10+ years in marketing, strategy, or general management, preferably in a high-growth consumer or tech environment
- Proven track record of developing and executing strategic marketing initiatives that drive measurable business impact
- Strong financial and operational acumen, with experience leading annual planning, KPI frameworks, and resource allocation models
- Experience owning and evolving financial operations, including budgeting, spend governance, and performance forecasting
- Demonstrated success in designing and scaling processes that drive operational excellence across complex teams
- Executive-level presence and ability to influence cross-functionally, including experience representing marketing in senior leadership forums
- Demonstrated success in coaching senior marketing talent and building strategic depth across an organization
- Proven ability to lead change management efforts that embed strategic priorities across functions and teams
- Experience designing and optimizing organizational structures and team performance
- Familiarity with commercial planning, including forecasting and investment strategy
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
What the job involves
- WHOOP is seeking a Head of Marketing Strategy & Operations to lead the development, alignment, and execution of strategic initiatives across the marketing organization. This role operates at the intersection of marketing and corporate strategy, ensuring the marketing function is positioned to scale efficiently, drive impact, and stay aligned with broader company goals. You will shape long-range planning, drive operational rigor, and ensure cross-functional alignment across the business
- Define and evolve WHOOP’s global marketing strategy in partnership with marketing and cross-functional leadership, translating long-term company vision into actionable marketing initiatives and planning cycles
- Lead the development and implementation of scalable systems, processes, and performance frameworks that drive operational excellence and executional quality across marketing
- Drive change management efforts to ensure strategic initiatives are adopted, understood, and sustained across global marketing teams
- Set and manage the operating cadence of the marketing org, including annual planning cycles, department-wide communications, and strategic operating rhythms such as offsites, all-hands, and leadership forums
- Unify commercial planning, budgeting, go-to-market coordination, and OKR management. Ensure initiatives are effectively scoped, prioritized, and executed in alignment with company strategy and performance goals
- Build and evolve organizational structures and talent strategies that scale with company growth, including hiring plans, capacity modeling, and leadership coaching
- Serve as the operational and strategic connector across Marketing, Product, Finance, Office of the CEO, and other functions, ensuring clarity, alignment, and accountability on shared goals
- Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics, ensuring data informs strategy and investment decisions
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
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