B2B Performance Marketing Manager, HeyJobs

• If you thrive on solving complex B2B marketing challenges and want to see the direct, tangible impact of your work on a company's bottom line, this is your stage
• Minimum 2 years of hands-on experience in a B2B performance marketing role with a clear focus on lead generation and pipeline contribution
• A true performance mindset: You are data-obsessed, relentlessly driven to optimize, and eager to take on new challenges in a fast-paced environment
• Strong, hands-on experience with LinkedIn Campaign Manager is essential, as you'll be working with it regularly
• An analytical and strategic mindset, with the ability to manage a budget and translate data into actionable insights
• Experience using a CRM (HubSpot and Salesforce) to create a powerful feedback loop, analyzing sales outcomes to continuously optimize your campaigns for what truly drives business success
• Excellent communication and project management skills, with a natural ability to collaborate across departments
• Business fluency in both German and English is required

Desirable

• As the B2B Performance Marketing Manager - Paid Social (all genders), you are more than a campaign manager; you are a strategic architect of our B2B client acquisition engine
• You will take ownership of our paid social universe, primarily leveraging the power of LinkedIn to engage and convert our most valuable clients
• You'll architect sophisticated campaigns, analyze key decision-makers within customer accounts and use our CRMs to focus on the results that truly grow our business: high-quality customers
• In this role, you'll have the autonomy to shape strategy, manage significant budgets and build comprehensive campaign frameworks that consistently unlock new growth opportunities
• You will be a central partner for our Go-to-Market teams, ensuring our paid social campaigns are a powerful, integrated component of our go-to-market approach
• Collaborate on the planning, execution, and optimization of B2B paid social campaigns (LinkedIn and other platforms) to drive high-quality pipeline and scalable demand
• Apply expertise in targeting complex buying committees, supporting tailored messaging and strategies for multiple stakeholders within target accounts
• Execute and support demand generation initiatives that go beyond lead capture, helping position HeyJobs as a top-of-mind solution in the market
• Work closely with CRM, RevOps, and Analytics teams to analyze the full customer journey, optimize down-funnel performance, and improve ROAS
• Contribute to channel performance management, including budget planning, forecasting, and reporting that links paid social efforts to business impact
• Drive hypothesis-led testing across creatives, copy, and audiences, ensuring continuous learning and performance improvements
• Act as a strong cross-functional collaborator with Sales, Marketing, RevOps, and Design, contributing insights to broader marketing goals and company OKRs