Director of Marketing Operations, G2
$180-230k
OTE
Listed range includes base + bonus
Review site for business software & services
Be an early applicant
Review site for business software & services
1001+ employees
Be an early applicant
$180-230k
OTE
Listed range includes base + bonus
1001+ employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 8+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or GTM Operations, preferably in B2B SaaS
- 3+ years managing people, with experience leading marketing operations, analytics, systems, or campaign operations teams
- Strong analytics foundation with demonstrated ability to measure funnel performance, pipeline contribution, attribution, campaign ROI, and conversion rates
- Deep experience with marketing automation and CRM systems, such as Marketo, HubSpot, Salesforce, or similar
- Proven success modernizing or scaling a martech stack to support demand generation and revenue growth
- Strong understanding of B2B SaaS demand generation motions, including ABM, lifecycle marketing, nurture, paid programs, webinars, field marketing, and SDR handoffs
- Experience defining and improving lead scoring, routing, lifecycle stages, funnel governance, and campaign operations processes
- Ability to partner with senior leaders across Marketing, Sales, RevOps, Finance, Data, and Biz Systems
- Strong project management, prioritization, documentation, and change management skills
- Ability to operate strategically while remaining close enough to the systems and data to troubleshoot and guide execution
What the job involves
- The Marketing Operations Director will build and scale the systems, data, analytics, and processes that power efficient demand generation and predictable pipeline growth
- This leader will modernize the marketing technology stack, establish trusted funnel reporting, improve campaign execution, and partner closely with Demand Generation, Sales, RevOps, and the CMO to increase marketing’s contribution to qualified pipeline and revenue
- Own marketing performance reporting across funnel conversion, campaign ROI, pipeline contribution, attribution, and efficiency metrics
- Establish trusted definitions for MQL, SAL, SQL, pipeline, sourced/influenced revenue, lifecycle stage, and campaign attribution
- Build executive-ready dashboards and reporting cadences for CMO, Demand Gen, Sales, RevOps, and Finance
- Analyze funnel performance to identify conversion gaps, lead leakage, routing issues, and campaign optimization opportunities
- Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI
- Own and modernize the marketing technology stack, including marketing automation, CRM integrations, enrichment tools, attribution, intent, ABM, webinar/event, routing, and analytics platforms
- Audit current systems, integrations, data flows, and governance to identify gaps, redundancies, and scalability risks
- Partner with RevOps and Biz Systems to ensure Salesforce/CRM, MAP, data warehouse, and GTM systems support clean handoffs and accurate reporting
- Lead implementation or optimization of tools such as Marketo, HubSpot, Salesforce, 6sense, LeanData, Qualified, Google Analytics, Bizible/attribution tools, and related platforms
- Evaluate and operationalize AI-enabled capabilities that improve segmentation, personalization, workflow automation, data quality, and reporting
- Partner with Demand Generation to design scalable campaign operations processes from intake through launch, QA, measurement, and optimization
- Improve speed, quality, and consistency of campaign execution across email, nurture, paid, ABM, webinars, events, content syndication, and lifecycle programs
- Build standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes
- Support nurture strategy, segmentation, scoring, routing, and lifecycle programs that increase conversion from lead to pipeline
- Ensure demand generation teams have the systems, data, and insights needed to drive efficient pipeline creation
- Own marketing’s lead management framework, including scoring, routing, lifecycle stages, SLA tracking, and handoff processes
- Partner with Sales, SDR, RevOps, and GTM Analytics to align on funnel definitions, operational workflows, and pipeline reporting
- Improve lead routing accuracy, speed-to-lead, SAL acceptance, and visibility into marketing-generated opportunities
- Identify and resolve operational issues that create friction between Marketing, SDR, Sales, and Customer teams
- Support integration of marketing operations with broader GTM data models and revenue processes
- Lead, manage, and develop the Marketing Operations team, including analytics, campaign operations, systems, and automation roles
- Establish clear ownership, documentation, SLAs, and prioritization frameworks for marketing operations requests
- Build trusted relationships with Marketing, Demand Gen, Sales, RevOps, Finance, Data, and Biz Systems leadership
- Balance strategic roadmap ownership with hands-on execution when needed
- Manage vendors, budgets, tool renewals, and resourcing tradeoffs for the marketing operations function
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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